Are You Using "Mo" to Your Advantage?

My father-in-law retired a couple of years back. Since then, he's been building a retirement house on a lake in Nebraska. (Hold the jokes — yes, there are lakes in Nebraska!)

The winter months get him down a bit though.

Because the snow and cold weather make it hard to work. Especially when a load of snow gets dumped on the Midwest. And, even when he can get out to the house to do some work, invariably there's something he needs to do that he can't because of the inclement conditions.

The winter takes away his momentum. Or — as he calls it — his "Mo."

Yet in the summer months, when the weather is nicer, he's got a truckload of "Mo."

He's almost single-handedly built an entire five-bedroom house, in just a couple of summers. Sure, he could have had it finished in a single summer contracting a whole team of workers. But this is just him, his "Mo," and some hard work. And the house is beautiful. Top-notch craftsmanship, too.

And, each summer as he works on it (I think it'll be done this summer), it undergoes an incredible transformation, thanks to his "Mo" and his hard work. He accomplishes more than you'd imagine one person could!

What could you be building with “Mo”?

What my father-in-law does on his lake house during the summer is nothing short of a feat of human nature. And, it's something you can do in your spare-time biz as well.

If you know how to take advantage of "Mo."

We've all got it in us. It's part of our human nature. It's the ability to leverage what we're doing now, the successes we're experiencing, and take it to the next level. To keep working and working, and building toward our goal. And, as we do the work, finish more tasks, accomplish more goals, and experience more positive results, we gain more power to continue doing what we're doing. Goals build on goals. Results build on results. Incredible things are accomplished!

That's "Mo."

Let's say you've started up your spare-time self-publishing biz, and you're starting to have good sales on one of your products. Here's how you can take advantage of that "Mo." Develop a product along the same lines. Something that will be of value to the people who bought your first product. Then you can offer your new product to people who bought the previous one, and a large percentage will buy the new product, too.

Or, maybe you've been growing your resume writing business, and have a few happy clients who've landed new jobs and started new careers thanks to your resume writing. Ask those happy clients which of their friends, relatives, and colleagues are looking to take the next steps in their careers, and ask to be introduced. That's "Mo," too.

Maybe you're building your Money-Making Website and have started to get decent traffic. How about putting links on your highest-traffic pages (or all of them) allowing people to share the content on various Social Media platforms? This could cause a significant bump in traffic, thanks to the visitors who are already coming to your site. Good use of "Mo," if you ask me!

It just takes some creativity to figure out how to take full advantage of your "Mo" in your biz.

How to find your most powerful "Mo"

Take a look at what you've been doing in the past three or six months that has given you the most powerful results. What was it about it that you think gave you the strong results? How can you repeat or leverage it to get more results like what you've been getting?

Spend some time with a pen and paper, brainstorming different ways to get strong results by doing something similar.

I don't know exactly what it will be for you. Only you can know. In fact, you probably already know, deep down, what exactly you need to do to take advantage of your "Mo" that's been building recently.

Now do it. And keep doing it. And keep finding ways to leverage your "Mo."

That's how you're going to keep creating the incredible results you want. That's how you'll look back one day in the not-too-distant future and say, "Wow, look what I've accomplished."

You have “Mo” in you. Just use it!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 4.5
Published: February 23, 2010

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)