Online Marketers Are Moving BIG Chunks of Their Budgets to Video This Year

Do you have an Amazon Kindle yet?

I want one but haven’t pulled the trigger to buy it yet. You see I’ve never been an early adopter because I like to wait for the newer models, where I get even more value for my money.

But while waiting to see the various iterations of the Kindle, I’ve actually gotten caught up in the marketing.

Their sales page is so simple … yet obviously effective as demonstrated by the amount of valuable real estate Amazon dedicates on its website.

Not to mention the growing number of people I see who have them on the plane each time I fly!

Along with the standard Amazon sales information provided on all products, there are three videos on the main sales landing page. A 2-minute sales video, a 6-minute guided tour, and a 4-minute testimonial montage.

What’s funny though, is that now more than the Kindle itself, I’m drawn to something else every time I look at the sales page …

The fact that all three videos could easily be done on a home computer!

When I look at the sales page right now I see two things:

  • A marketing channel that I want to start testing more, and;
  • A good opportunity for you to increase your copywriting fees (or a lucrative specialty you may want to consider if long copy isn’t your thing!).

What may surprise you is that online videos are really easy to create once you have someone show and teach you the few skills you need. I know firsthand from creating how-to cooking videos for my own money-making website.

Online videos may look intimidating, but with the software available these days, video production has become a simple task.

But as a copywriter you bring something to the table most marketers or online video producers don’t have …

You know how to sell with words!

Which means you can write scripts that get viewers to take action.

Whether that action is to visit a website, take a survey, or make a purchase … you know how to write persuasive copy to make it happen.

Because in the end, a flashy and attractive video does not mean it will be effective. If the viewer doesn’t take action, it’s a wasted effort just like anything else that fails to get the job done.

So as a copywriter, you are in the best position possible. You control the words.

You can do the entire video, or simply write the scripts. Either way, it only takes a weekend or a couple evenings to learn everything you need to start offering scripts to your clients.

Then if you find you enjoy video, you can do even more by:

  • Creating video content for websites …
  • Writing the scripts for video white papers …
  • Transforming ho-hum written testimonials to killer video …
  • Producing video ads …
  • Developing complete video training courses …

There are plenty of possibilities.

Whether you want to add video to your current offerings, or specialize in video because you find you love it, it’s worth spending a weekend to learn how …
Online marketers are moving BIG chunks of their budgets to video this year.
In fact, at the end of last year, Web TV Enterprise revealed that online video ad spending will increase by 50 percent in 2010!

The money is yours for the taking …

All you need are some basic skills to start claiming those marketing dollars for yourself. And AWAI’s Marketing with Video Online for Profit is the fastest, easiest (and least expensive) way to learn all about it.

Says AWAI Member Jim McCullough, “Within two weeks of ordering Marketing With Video Online for Profit, I landed a training video for a home-security company which paid me $5,000!”

And for a limited time you can save $50 on Marketing with Video Online for Profit, AND get access to a special 3-part training series, Using Video to Get Clients and Promote Yourself Online valued at $237, absolutely free.

You can get all the details here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: February 18, 2010

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