Practice Your Writing Every Day
and Get Paid for It

Write every day – it’s one of the keys to copywriting success.

But what to write?

There are lots of things you can do – a blog, a journal, sample promotions, letters to your colleagues and family – the list goes on and on.

But what I love to write most is something that also generates extra money every month. That way you get writing practice AND get paid for it!

I’m talking about a money-making website …

If you’ve started one too, than you already know how easy it is to get your daily writing done – and how good it feels to write about something you’re already passionate about.

And if you haven’t started one, I thought it would be fun to explore this writing opportunity together today, and get all of the details from a successful copywriter and money-making website owner, Nick Usborne …

Ok Nick, first let’s get started with the obvious question. Who should buy this program?

That’s actually an interesting question! My first thought when writing this program was that it’s great for people who are approaching retirement or who are already retired, and are looking for ways to supplement their income.

But then I thought that having some extra income is a great thing for people of any age. For instance, if you are going to college, which would you rather do to make ends meet – deliver pizzas or make money with your own website?

Or maybe you want to save the down payment on a car or even a home. Or maybe you’re in your thirties and already thinking about putting your own kids’ college funds. Whatever your age or circumstances, creating a source of extra income that keeps on paying you passive income, month after month and year after year will always be a good thing.

You say that now is the time for this program. Why now?

For two reasons, both of them related to the down economy.

First, even if you still have your job right now, doesn’t it make sense to create your own “Plan B” and create a certain source of income you can truly rely on? Your company can let you go, but your money-making website will always be loyal, will always be there and will always pay you money, whatever the state of the economy.

Second, who wants to trust their money to investments these days? Instead of just investing money in retirement funds, why not invest some of your time on writing a money-making website? When the economy took a beating last year, my retirement savings shrank by over 19%. The income from my weekend websites rose by 116%.

What about those of us who still have a full-time j-o-b. Can we really do this while working a full-time job?

Sure you can. I work full time as a freelancer, author and consultant, and I work more than eight hours a day at that. My own money-making websites have just been a hobby for me. I just put in some time in the evening and at weekends. And not every evening and every weekend either. Only when I have the time.

Do we need to already be a professional copywriter in order to be successful?

Absolutely not. This is one of those writing things where you simply have to be able to write.

Imagine you have a talent for growing roses and your neighbor asks you to write down some tips to help her grow some beautiful roses too. If you can write those tips for a friend or neighbor, then you have the writing skills you need to write your own money-making website. No selling. No persuading. Just writing with clarity and enthusiasm.

That being said, understanding good copy can only help your website convert more visitors, so if you CAN write copy, you’ll have an even better chance at making more money.

Building a website sounds scary to many people. Do we need a technical background?

No, you don’t. There are plenty of website hosting services that allow you to build a website with the same skills you already use when writing a document in Microsoft Word or any other word processing program. And I’ll help you find the easiest way that works for you.

But will we need to hire a webmaster or web programmer?

No. Absolutely not. The only person you might want to hire, just once, is a designer to create a classy logo and header for your website. And even that’s not necessary.

OK, so let’s say we decide to give this a go. How will we know what topic to pick?

That’s covered at length in How to Write Money-Making Websites. You’ll be walked through the process to ensure that you pick the exact right niche topic, by determining if it has the right mix of demand and interest for you to create a solid monthly income.

That way you’ll know right from the start that you’re on the right track.

You say to write my website on something we’re passionate about. Can we really write on ANY topic?

You can, but this program will steer you towards niches that have the best potential to attract plenty of traffic and make you some good money.

That being said, most areas of interest have a niche or slant you can address which will work well. For instance, if you love horses, a site about your love for horses might not do well. But if you zoom in on a tighter niche, like nutrition for horses, then you will probably do better. The program will explain this to you in great detail and make sure that you can match your interests with a truly profitable niche.

How much time should people expect to put into their website before they can launch it?

Much of the time is spent on preparation. In fact, the more time you spend on research and preparation BEFORE you even start writing your site’s pages, the higher the likelihood you will succeed. How long this takes will depend on the amount of time you have available. If you work at it full time you could have your first few pages up within a week.

How much time will they need to devote each week to my website?

Again, that depends on how ambitious you are. During the early stages of building a new website I might spend ten or fifteen hours a week on creating new content and promoting the site. Once the site has fifty or so pages, I slow down a bit. For my sites that are well established I’ll spend maybe two or three hours a week.

How long will it take to start making money?

This depends on a lot of factors. You can START making money within a couple of weeks. But it probably won’t be much.

There is a key point to understand here. This model is NOT about getting rich QUICK. It’s a steady, sure and reliable way to make increasing amounts of money over the course of months and years.

Don’t rush it. Don’t be impatient for the big bucks. The people who do best with this income model are the people who are very patient and very stubborn.

How much money can people really expect to make?

Again, this depends on many factors. I make an average of about $4,000 a month on my part-time coffee site. I know people with sites like mine who make only $500 a month. I also know others who make more than ten times what I make, all using the same approach and model.

As a rule of thumb, if you have chosen your niche carefully and write plenty of high-quality content, the more time you put into the site, the more you will make.

Now I’d like to ask you a few questions about the new interactive training program just announced. Why did you decide to include that for people taking your How to Write Money-Making Websites program?

For a few reasons. First, because although some people learn well from reading, other people learn better by watching and listening. And for most people I think the combination of all formats helps enormously when it comes to understanding the steps and processes within the program.

Second, because I knew from my own experience that it can be hard to stay motivated. There are always doubts and concerns that you might be doing something wrong. Or missing something.

By having everyone work through the program together, it gives everyone an extra boost. We all start on our new websites on the same day and all move forward side-by-side.

There is also an element of accountability there. None of us want to fall behind. We all want to keep up.

Third. I hoped that the program membership site would become a source of information beyond what I could provide on my own. It was reasonable for me to assume that the aggregate knowledge of hundreds of people working on their websites would throw up some ideas and tips that weren’t included in the program.

What can you expect to gain from participating in the training?

You can expect to gain a deeper and broader understanding of what you get in the program. I don’t use the webinars just to repeat what is in the program. I add in extra information and also use a ton of examples so people can really see what I mean.

Plus you get to submit questions during the webinar. So if you have questions, or are stuck at some point, you can just type in your question and I’ll answer it.

Finally, you’ll have access to the training membership site. That has turned out to be a gold mine, especially for this second group. There are already hundreds of posts up there, maybe thousands. And the first group is still very active on the site, so this new group of people will have an experienced and amazing group of people already there to help and encourage them.

What were the results from the last training series?

It was absolutely amazing. I never anticipated so many people would sign up in the first place. And then I was totally blown away by the level of participation, support and encouragement on the membership site.

During the week after the first training I was kept very busy answering questions. But shortly after that, the members themselves were jumping in and helping each other!

As for the final results, you can see from the program catalog how many great sites were created. Would so many people have got to that point without the live training? I don’t think so. I think the training combined with the community online had a huge influence in getting people started, on track and published.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: April 12, 2010

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