“It’s Your Summer of Money” Challenge Opportunity #3
Become an Autoresponder Copywriter

“A website without autoresponder copy is like a head without a body.”
– Perry Marshall, Famed Internet Marketer and Google AdWords Expert

The reason? If a company is doing business online, they need autoresponders to monetize the email addresses they’re collecting.

That’s why autoresponder copywriters are in such high demand. They help a website – a business – stay in constant contact with their customers, and get them to take the next action.

Yet, that’s not the only reason we chose this opportunity for the “It’s Your Summer of Money” Challenge …

We chose it because it’s the easiest way to get your foot in the door with ANY potential client.


Because other than your fee, it doesn’t cost them anything to test out an autoresponder series – so if you’re able to show them you can write, it’s in a client’s best interest to give you a shot.

Even if you’ve never had a paying client in your life!

Here’s an example …

Let’s say I hire you to write an autoresponder series for The Golden Thread, selling AWAI’s new and improved Accelerated Program for Six-Figure Copywriting.

That program normally costs $457 if someone pays in full.

So, even if you charge me $400 for an email, I only have to sell one copy of the program to breakeven.

See? The marketer really has no risk!

Now along with being your “in” to any client, the autoresponder opportunity gets even better …

But before we go there, let’s make sure we’re on the same page …

What exactly is an autoresponder!?

An autoresponder series is a series of short emails that are automatically sent to a new prospect who has just opted into your client’s email list.

Normally, a series can consist of 3, 5, 7 or even more of these short emails.

You’ve probably actually gotten emails like these yourself.

Let’s say you’re surfing the Web and come across a landing page for something you’re interested in …

The page offers a free report that catches your eye. But there’s a catch. In exchange for the report, you’ve got to submit your email address.

So, you submit your email address and over the coming weeks receive brief emails from someone associated with the website or report. Each email you receive tries to establish a relationship, and ultimately get you back to the website or to another offer, only this time the offer requires a purchase instead of just submitting your email address.

As an autoresponder copywriter, it’s your job to write these emails.

How is this different from writing sales letters?

It’s really not! And yet it is. :)

Let me explain …

You still use the fundamentals of writing persuasive copy. You still need to get the reader’s attention with a strong subject line. You still work to engage the reader from the minute they open the email. And, you’ll need to write a strong lead, and a strong call-to-action.

But there are a few key differences, too …

With autoresponders, you’re not trying to convince the reader to buy anything. You simply want to develop a relationship with them, and ultimately get them to click a link that takes them to the actual sales letter (or sometimes even just back to the client’s website).

So the email is actually more similar to lift letters in direct-mail, rather than sales letters.

And, because you’re not selling, the copy is a LOT shorter … often just a page.

Is it hard to learn this type of copy?

Not at all.

This is one form of copywriting that virtually everyone can do, AND actually master with some experience!

Let me explain …

Ever since you were a kid, chances are you’ve loved hearing a great story.

And chances are, you’ve told a story or two in your life.

That’s exactly what writing good autoresponder copy is – telling a story that your prospect can relate to and using it to develop a relationship.

Stories help people bond … they help the prospect see that the person writing to them is a real person.

And that goes a long way to establishing a solid relationship between the prospect and your client. Do that, and you’re golden.

So, if you can tell a story (and I’m sure you can), you can do incredibly well in this web copy niche.

In fact, as you’ll find out in a moment, this kind of writing is very formulaic. Stick with what works – and chances are you’ll craft amazingly good autoresponder copy every time.

Does this pay well?

Does it ever! Check this out …

  • You can write each email in under an hour.
  • You can make $100 to $250 per email as a novice, and $500 and up as a professional.
  • And, there are typically anywhere from 3 to 7 emails in each series. Sometimes more!

Expert Autoresponder Copywriter Jay White earns a solid six-figure income – from just two clients!

Granted, he’s been in the business a while now, but there’s no reason why anyone can’t do what he’s done. In fact, AWAI member Rachel Karl is on her way, too …

Rachel bought Jay’s Autoresponder Apprentice program in February of 2010. In March, she wrote in to tell us that she’d landed a big-name client who immediately placed her on retainer.

Shortly thereafter, Rachel went on to land three other retainer clients – and several others on a project basis – all from writing autoresponders.

She’s now on track to hit the six-figure mark by this year’s Bootcamp.

That’s from start to six figures, in only nine months!!

The revenue really adds up quickly from writing autoresponders …

Jay charges $500 per email (and last time I spoke with him, he told me he was planning on upping that to $1,000 per email). He recommends that his clients have at least 7 emails in an autoresponder series.

Which means he earns on average $3,500 per project ($500 x 7 emails).

Now, if you’re just starting out, you can charge a minimum of $100 – $250 per email and work your way up.

But at 7 emails per autoresponder series, that’s still $700 – $1,750 per project!

And when you consider that each email takes 30 – 60 minutes to write, you can complete an entire project in just a few hours.

In fact, this is exactly what Jay does.

He works a few hours in the morning and then takes the rest of the day off to golf or spend time with his family.

Follow in Jay’s footsteps like Rachel did …

Jay’s been called “the world’s best autoresponder copywriter” by Alex Mandossian – one of the most successful Internet marketers out there.

And, for good reason – his autoresponder copy builds lasting relationships with his prospects, and helps convert them into buyers.

But as good as Jay is at writing autoresponders, he’s incredible at teaching others how to write them just as well.

In fact, he’s developed a “paint-by-numbers” autoresponder copywriting system anyone can follow.

It’s called Autoresponder Apprentice: How to Become a Successful Copywriter Without Writing Sales Letters.

In it, Jay shares his step-by-step system to crafting autoresponder emails and also includes hands-on exercises, access to him for questions, and six live paying spec assignments so that you’ll have everything you need to succeed.

He even devotes an entire module to getting clients, and teaches you how to land the loyal, high-paying clients in this niche.

In short, it’s a complete soup-to-nuts guide to making it as an autoresponder copywriter.

And during the “It’s Your Summer of Money” Challenge special, you can save $100 on Autoresponder Apprentice if you order right now.

Plus, as part of the “It’s Your Summer of Money” Challenge, you’ll also get what we’re calling a summer success plan …

When you order the program, Jay will give you an easy-to-follow plan for the next 30, 60, and 90 days. Consider it your personalized road map to make sure you have your business up-and-running by Labor Day.

You don’t need that many clients to make a great full-time living as an autoresponder copywriter.

And if you’re looking for a way to create a side income, this is perfect for that, too.

Check out the other “It’s Your Summer of Money” Challenge opportunities.

Or learn about the Challenge.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: June 11, 2010

3 Responses to ““It’s Your Summer of Money” Challenge Opportunity #3: Become an Autoresponder Copywriter”

  1. When I saw this program and learned more, I knew this was the type of writing I wanted to do.


  2. I've already purchased the Auto Responder course. Am I still eligible to participate in this challenge?

    Chris B

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