AWAI Writing Challenge Winning Entry:
How Paul Newman Helped Me Sell Tomatoes

Way back in 1970, between the summer that I graduated high school and the fall when I trooped off to college, I had the best summer job ever. I had grown up in the town of Fairfield, CT, and somehow managed to get a job at Rippe’s Farm Market in neighboring Westport, CT.

For a dime above minimum wage I would unload trucks, sweep and clean, help the customers choose produce, work in the fields, and do anything else the bosses could dream up. This was not brainwork, which left a lot of time for schmoozing with co-workers.

Rippe’s was an odd collection of buildings and refrigerated trailers. Except for the rest rooms and the office, everything was open to the parking lots. Tables and wooden stands held the finest produce available. Gourmets came from miles around swoon over the tomatoes.

The place was owned by Old Man Rippe (I never learned his first name, I’m not sure he had one). He was stooped over and white haired with a face like a rock quarry. His lips were bent in a permanent scowl. He had reason to scowl. Local property taxes were killing the market. His family had farmed in Westport since the time it was one of the colonies and he knew the line would end with him. He had about forty acres of land in town, most of it planted in corn, tomatoes, and flowers (He often said, ‘You have to plant what people will pay for’). They also trucked in produce from around the nation that with a magical wave of his hand became ‘local produce.’

Big John Huntington ran the day to day operation. He was the Old Man’s son-in-law. Big John had a receding hairline, a big smile and a laugh that could fill an auditorium. He was a tough taskmaster with a sense of humor. His motto was ‘The work must get done, before the fun.’

I learned several important lessons working at Rippe’s.

  1. If you want the job, act like someone they want to hire. Be respectful! When I applied for the job I was there with six other applicants. I was the only one that got hired that day. Why? When I filled out the job application I wrote at the bottom ‘Please hire me, I need the money so I can go to college.’ I referred to Big John as ‘Sir’ (the others called him ‘Dude’), and I dressed in a button down shirt and tie. Yes I looked like a total geek, but it made me stand out from the rest of the crowd in their Grateful Dead tee-shirts and cutoff jeans. Who would you hire under those conditions? Who would you rather have waiting on you?

  2. Time is critical … always be on time … Always!!!! We had to punch in on a time clock when we came to work. If you were a minute late you would end up with the Old Man putting a boot to your rear end and you’d get the worst assignments that day.

    He used to say that only Farmers knew the importance of time. ‘The corn isn’t going to wait for water until you get around to it. When a job’s gotta get done, it’s gotta get done. Period. Fail to be on time and you could lose a whole crop. Above all other things always be on time. (To this day, I arrive at jobs, meetings and doctor appointments at least 10 minutes early; God only knows what would happen if I got there late, I’d probably end up with another boot print).

  3. Do not be impressed by money or fame, but use it to your advantage. Westport was a town with many wealthy and famous people, most of whom expected to be treated like wealthy and famous people. The actor Paul Newman was a Westport resident who shopped at Rippe’s regularly.

    Whenever he entered the store, business would cease temporarily, as the local housewives (our best customers) stood around and gawked at the movie star. This ticked off the Old Man who would bark at us employees ‘Do something, nobody is buying because of him.’ In a moment of inspiration I began packing bags with tomatoes from the bins he had handled and labeled them ‘These tomatoes were touched by Paul Newman.’ They sold out in a hurry. At more than the usual price. The Old Man bought me lunch that day.

  4. Sometimes the worst job has unexpected rewards. By far the worst job at Rippe’s was harvesting flowers. You would be out under the hot sun, attacked by bugs and bees, sweating like a pig. It was a job that most employees sought to avoid. My turn came on an exceedingly hot day. Big John was handing out assignments, pointed to me and yelled ‘Go pick some flowers’. I thought it would be an afternoon in Hell. How wrong I was.

    The flower crew that day consisted of me and three college girls in halter tops. We cooled off by spraying each other with a garden hose. Watching them bend to pick flowers completely distracted me from the dreadful working conditions. And listening to them chatter amongst themselves gave me several tips for improving my social life. I volunteered to pick flowers every day thereafter, but was never chosen again. This taught me to keep a poker face when dealing with bosses. Never let them see you smile.

I only worked there for one summer. They folded back around 1982. The forty acres of farmland was turned into an expensive condominium development. The Old Man passed away, and Big John moved to Vermont where he kept on farming. The business is long gone, but the lessons I learned there are still work for me today.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 4.0
Published: July 22, 2010

7 Responses to “AWAI Writing Challenge Winning Entry: How Paul Newman Helped Me Sell Tomatoes”

  1. Nice Job William, I especially liked reading about the old man transforming trucked in produce into "local". Didn't anybody wonder how he grew pineapples in Connecticut? Keep up the good work.

    Lisa Smillie

  2. Nice job William.

    I laughed all the way through reading your experience with tears in my eyes.

    I had experiences like yours over the years.

    Leonard Earle and his Strawberry farm.

    Leonard was deaf, and carried a walking cane.

    My job was to weed out the strawberries by crawling on the ground all day from 7:am to: 6:pm along with other workers.

    Mr.Earle treated me like his own son.

    It's a long story, I may tell it someday.

    Larry Pelley


  3. William - you were really paying attention back in 1970! I also learned a few lessons at a summer job selling Fuller Brush products. Mainly, that you could sell almost anything with the right approach, but I don't think that I learned 4 lessons as important as yours.
    Because of your great story, the old Connecticutt farm will still keep on serving customers, but of a different sort.


  4. Great Story!!! My favorite part - the part that made me laugh the loudest - was the bagged tomatoes you sold for more money because Paul Newman had touched them. Thanks for sharing a time that helped me look back to times that were more innocent.

    With a Joyful Heart - DJ Butler

  5. I too worked for George Rippe, but at the Fairfield store. My favorite story was the cider barrel, in the back of the store, each fall that would turn to Hard Cider, he caught us drinking and added vinegar to change the whole barrel to vinegar. Gotta love old George!!!

    Guest (david)

  6. I also worked at the Fairfield Rippe's store on Post Rd for George Rippe around 1959/60. The store was just past the A&P going west towards the traffic circle. George taught us to fill the bags with the slightly less appealing produce but always put the beauties on top. We always were excited to see the Rippe open flatbed truck arrive with boxes of fresh fruit and vegetables from the Rippe farm. And sometimes George would lean his girth against the scale just a bit to nudge it up.

    Guest (Bracketman)

  7. You must have known my brothers Tom and Peter Kirchhof. They worked there a long time.

    Guest (Martha)

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)