The Best (and Perhaps Only) Way To Secure Your Future in Uncertain Times

As a financial copywriter, I have a finger on the pulse of people involved in the economy and investing each and every day.

And I can tell you this …

I’ve never seen more smart people more concerned about our economic future than right now.

Michael Masterson, who’s been a successful marketer and business consultant for 30 years now, is one of them.

A few weeks ago, he talked to you about his “view of the world.” He said as bad as things have been, the best we can hope for is a gradually-improving economy that will be “back to normal” in five to seven years.

The worst? A massive worldwide depression that’s as long and as bad as the Great Depression.

Now, I’ve known Michael for the better part of 20 years. He’s, for the most part, one of the most optimistic people I know. He’s definitely one of the smartest … especially when it comes to understanding the economic opportunities and challenges facing people and business.

The Biggest “Wealth Grab” in History

In a recent The Writer’s Life article you might have seen, Michael wrote that ever-rising real estate prices — and the trillions of dollars people borrowed (and spent) against those trumped up values and subsequently spent — has put people in one of the biggest financial holes in our country’s history.

But, he says, that’s just part of the problem.

The bigger problem is the trillions of dollars in worker’s savings that have been usurped by government, banks, brokers, and real estate professionals who colluded in the biggest wealth transfer in the history of the world — by way of legal and other fees, taxes, appraisals, and insurance premiums.

Not to mention the trillions of dollars Americans now owe to banks in interest payments towards first and second mortgages held on properties worth less than the amount they owe.

Or, the many billions owed on credit cards that have been maxed out to cover basic expenses like food, heat, gas, phone bills, etc. as more and more consumers struggle to pay those mortgages in a desperate effort to preserve their credit ratings.

These new financial realities beg the question: with so many people in debt and teetering on bankruptcy (including the government), who’s got money to spend to fuel the economy in the coming years?

Then, there’s another reality few people are talking about.

Last of the Big Spenders

Baby Boomers are now entering the “retirement phase” of their lives. It’s a time when people traditionally stop buying all but the very basic necessities. That’s literally tens of millions of people who will no longer be spending on new homes, fancy cars, jewelry, gadgets, or many of the other luxuries.

And, the final nail in the proverbial coffin — as the information revolution matures (computers, Internet, cell phones), we find ourselves at the end of one of the biggest economic growth cycles since the Industrial Revolution.

Add it all up, and it’s like a “perfect storm” of bad economic news — which is why Michael and many others believe that the worst-case scenario is about 100 times more likely than the best case one.

It’s also why now it’s more important than ever to follow his three-part plan for surviving it: 1) Keep your job as long as you can, 2) Put any savings you have in tangible assets that will protect your wealth against declining currencies.

But, it’s the third step that’s most important because it gives you full control over your future success. And that’s to make sure you have a financially-valuable skill that can help you create a good second income so you can weather and even prosper from the turbulent times ahead.

If Michael’s right about the coming economic struggles, you’ll be far better off than 99% of your friends and neighbors … and probably even come out of this thing quite a bit richer than you are now …

And if he’s wrong, well, you’ll still have tens, maybe hundreds of thousands of dollars you wouldn’t have otherwise had.

So, what can this second income be? It can be anything, a window washing business … a lawn cutting service … dog walking or boarding — although those are difficult jobs for modest pay.

Here’s the “Edge” You Have

Of course, as a friend of AWAI, you have an opportunity few have — and that’s to learn one of the most powerful and economically-rewarding skills you can ever have:

The skill of persuasive writing.

As a copywriter, I can tell you — no matter what happens in the economy, I’ll always have plenty of work. I’ll never be laid off or “downsized.” I never wake up in the morning wondering — “Gee, things are getting tougher out there. Is my job safe?”

Right now, for instance, I have six writing projects lined up — projects that will pay me anywhere between $10,000 and $60,000 each, with royalties. In other words, over the next three to six months, I have about $120,000 in virtually assured income …

Why are people willing to pay me so much to write a simple letter? It’s all covered in the letter I’ve written about how the direct-response business works …

But, here’s the point I want to make right now:

Copywriting is the ultimate “writer’s career” because it’s practically recession-free. Why? Because it’s such an efficient and targeted form of advertising. In an economic downturn, businesses turn to using even more direct-response marketing because it’s so much cheaper than traditional advertising.

And, what “drives” the direct-response industry? The copywriter. The person who can write the persuasive words that get people to take action.

That’s why it’s such a valuable and in-demand skill.

A Skill Almost Anyone Can Have

But luckily, it’s a skill anyone who can write a coherent sentence can learn. It’s just a matter of understanding the “secret structure” to any successful letter — and some of the secrets you need to write good, persuasive copy.

Luckily, AWAI’s flagship program, the Accelerated Program for Six-Figure Copywriting has been created to do just that.

And, it’s helped thousands of people escape their dreary work-a-day lives forever … to become highly-paid and forever-in-demand copywriters.

For years, Don Mahoney, my AWAI partner and fellow copywriter, and I have called copywriting “the best job in the world,” simply because you can earn a solid six-figure income and still have all the time and freedom of working from home.

But these days, it may be quite a bit more than that …

It is, without question, the best way I know of for the average person to survive and prosper during the uncertain economic times ahead.

No Better Time Than Now

That’s why, if you’ve ever considered it, now’s the time to do it.

There’s no skill more powerful that virtually anyone can easily have — without years of training or expensive education.

Plus, as you’ll discover as you learn more about this very exciting and highly-liberating career, it’s a skill that can help you improve the quality of your life in so many aspects.

I sincerely hope Michael and I are wrong about the economic troubles that lay ahead. Because believe me, as copywriters and marketers, we’re well aware of the kind of wealth that can be generated in this business when times are good.

But if we’re right, and we do find ourselves in some rough economic waters, I promise that you’ll be glad you took the time to discover — and master — the ability to write a simple, persuasive letter.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: September 28, 2010

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