Totally Misleading Advice

Last week, during my teleclass with Ed Gandia and Rebecca Matter, we talked a lot about marketing your freelance business and I wanted to quickly mention something so you don't get off on the wrong track.

It has to do with a popular, but very misleading, piece of marketing advice you've likely heard, that goes something like this …

“You must position yourself as the go-to person in your market.”

You’ve heard this many times I'm sure, and it sure sounds like good advice, right?

But, if you actually stop to think about this statement, you'll realize it's rather absurd! Not to mention downright intimidating.

I don’t like this advice because, frankly, it implies there's only room at the top for one go-to expert. And, once that position is taken, what are the rest of us to do?

If you’re aiming for success as a freelance copywriter, here's the real truth:

You don’t have to be the best.

Case in point … yours truly. I am not the world’s best B2B copywriter.

In fact, you'll remember on the teleclass last week, I told you that Steve Slaunwhite said the very same thing to me, about himself, several years ago. (I've also heard Ed Gandia say exactly the same thing.)

And yet, all three of us have enjoyed tremendous success in the B2B copywriting industry.

The one thing that Steve, Ed, and I know how to do well is position and promote our copywriting services in such a way that we attract and land awesome clients.

If you'd like to know exactly how we do this, we teach our entire system for getting top clients in AWAI's new self-study program called The “Business Side” of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income.

You can save yourself $250 on this program if you check it out here.

Knowing how to write B2B copy is important, but writing skills alone won't take you very far in this industry. To make money, you simply must know how to get your name in front of clients and sell yourself effectively.

Just look around … there are plenty of skilled copywriters out there who are starving for work. But, the ones who are consistently getting more work than they can handle are the ones who know what works — and what doesn’t — when it comes to attracting and landing choice clients.

If you're not sure exactly how to do that, let us teach you! This self-study program won’t show you how to become "the world's best" B2B copywriter. (An accolade like that will neither pay the bills nor put your kids through college!)

What we WILL teach you is how to market your business so that B2B companies start paying you for those writing skills of yours. Check out the program here.

[Ed. Note: If you're thinking of checking out, The “Business Side” of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income, don't wait too long. The $250 savings expires November 23rd at midnight.]

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: November 22, 2010

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