17 New Year’s (and Anytime) Writer’s Resolutions

Here are 17 resolutions you can use for the New Year – or anytime – to further your success:

  • I will pay more attention to my prospect’s deepest desires …
  • I will pay more attention to my client’s wishes …
  • I will do more research on the prospect and the product …
  • I will immerse myself in the field that I am writing about …
  • I will welcome criticism …
  • I will devote more time to a headline that is Unique, Urgent, Ultra-Specific and USEFULL (goes to the heart of my prospect’s deepest desires) …
  • I will make sure my lead paints a compelling picture of the benefits of my product … and why it is of vital importance …
  • I will not waste time on things that are of interest to me – if it doesn’t speak to the core desires of my prospect, it must go …
  • I will provide a reader many different points to enter or re-enter the copy …
  • I will concentrate on keeping the Golden Thread throughout my promotion …
  • I will make sure my message is repeated several times in different ways throughout my promotion …
  • I will make sure my close restates the greatest benefits of my offer …
  • I will make sure that my offer is the BEST that my client will allow for this product …
  • I will make sure that my guarantee is the BEST that my client will allow for this offer …
  • I will strive to make this year better than the last, no matter what anyone says about the market …
  • I will set aside my work time, devote 100% to my product, and not let anything distract me …
  • I will try to expand my client base by ONE, and then another …

Do these things, and I guarantee that the next 12 months will be better than the previous 12 months …

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: December 28, 2010

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)