American Writers & Artists Institute Helps Copywriters Launch Successful B2B Copywriting Businesses Before the First Quarter of 2011

The New Year will start with a bang for many freelancers and writers who have completed AWAI’s new program: The “Business Side” of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income.

Delray Beach, FL – December 9, 2010 – American Writers & Artists Institute (AWAI),, today announced its newest program: The Business Side of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income and invited participants to work together to stay motivated and launch their own B2B copywriting businesses in time for the New Year.

“With B2B copywriting you can be in control of your own fate” said Pete Savage, thriving B2B copywriter, and co-author of The Business Side of B2B Copywriting, in a recent teleconference broadcast to AWAI members. Ed Gandia, also a successful B2B copywriter and co-author of the same program clarified: “It will largely depend on your ability to identify the right prospects, attract the best clients, quote your work profitably, complete projects efficiently, keep clients happy and become an indispensable member of their marketing team.” That is exactly what this new program teaches.

Gandia and Savage claim that their new program will have broad appeal. Experienced copywriters looking for a new lucrative niche, and new copywriters who have decided to explore the B2B market, will both benefit by following the process to build their new B2B businesses.

The program is broken into eight intensive online training videos that are available on-demand. The videos will take members step-by-step through a process that will lead them to high-paying B2B copywriting projects and include printed transcripts, Power Point slides, and bonus materials, such as special reports and worksheets. On completing the course, participants will know how to:

  • Find great B2B companies who need copywriters;
  • Correctly price their services;
  • Create and submit winning sales proposals;
  • Follow up with the clients to increase their chances of landing the jobs; and
  • Create a personal arsenal of compelling marketing materials, including strategies to establish immediate credibility.

The time is right according to market research firm AMR Research, which states that B2B companies will spend more than $3 billion alone on online marketing this year … and that number is expected to grow by 12% a year through at least 2013. AMR CEO Denzil Rankin believes that “B2B publishers are not doing enough to take advantage of this projected growth in spending … There is not enough innovation in lead-generation products. Multi-media services are weak, and measurement capabilities are frequently lacking,” he said.

This means that the door is open for copywriters to take advantage of the growth and AMR’s perceived need for improved B2B marketing materials. After completingThe Business Side of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income program, AWAI members will be poised to fill this gap.

To learn more about The “Business Side” of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income and the resources available to start a new career, or to find skilled copywriters, travel writers, photographers and graphic designers, please visit or call 1-866-879-2924.

About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: December 9, 2010