10 Reasons B2B Companies Love Video
(And why now is the best time for you to learn how to write B2B video scripts!)

A few days ago we showed you a video where Pete Savage told you about one of the hottest newly emerging markets in copywriting today – writing online videos for B2B companies.

Pete's back again with another video. This time he takes a deep dive into the 10 reasons why B2B companies love online video.

You'll also hear Steve Slaunwhite chime in on reason #5 – which is arguably the biggest of the 10 reasons. You'll also see REAL examples of how B2B companies are using online video TODAY, and why now is the absolute best time for you to learn more about this niche.

Play Video

Writing online video scripts for B2B companies is an untapped niche, with no established go-to writers leading the pack. Those who get in early can leap to the top of the market if you know how to write online video scripts and, just as important, how to pitch and land projects from new and existing clients.

How to Write Online Video Scripts for B2B Companies is designed to help you explode out of the gates and get established in this niche as early as possible by showing you:

  • Essential techniques for honing your scriptwriting skills including
  • The 7 Fundamentals of Effective Online Video Scripts
  • How to pitch and land video projects from current AND new clients
  • Plenty of examples of the different kinds of B2B online video scripts you’ll encounter, PLUS a high-level overview of how the video production process works so you can confidently lead your clients through these projects

As you work through the Exercises in this program, you’ll develop the core marketing materials that you can start using right away to help you establish yourself in this niche.

And, you’ll even discover a “quick-list” of things you can do in the next 30 days, to put your learning into action right away!

Learn more about How to Write Online Video Scripts for B2B Companies.

Write Online Video Scripts

How to Write Online Video Scripts for B2B Companies

Write online video scripts for your B2B clients and capitalize on this emerging trend. Learn More »


Click to Rate:
Average: 4.7
Published: January 12, 2011

6 Responses to “10 Reasons B2B Companies Love Video”

  1. I have to admit, I HATE videos -- it wastes time listening to them. I can have an article skimmed and scanned in the time it takes for some talking head to introduce themselves. Of course, I'm perfectly willing to peddle this stuff to others, if that's what they think they want... I didn't even listen to this whole video -- it took to long. 20 minutes!

    BlackBirdJanuary 13, 2011 at 9:30 pm

  2. This video was BORING! The whole point of video being interesting and holding one's attention is to have something to WATCH-not just a bunch of words being read aloud displayed on the screen. Something moving - something animated - something filmed on video would have made this much more interesting. For this particular "video" I'd have much preferred to READ 10 pages with a graphic or two so I could speed read through it all in much less time than it took to listen to this dull presentation.

    Guest (partyofinterest)January 14, 2011 at 2:39 am

  3. Finally, finally some fellow video-haters! Of course, I recognize the truth of the message, however my personal opinion is clear:
    I can't skim them I can't search them and easily re-watch I can't accelerate them I can't go away from the screen If I want to share or store it, it is a waste of space I very often use the no23 recorder to record only the sound - only to find out that the exercise was not worth it!

    copyfairyJanuary 14, 2011 at 4:18 pm

  4. @BlackBird @partyofinterest @copyfairy -- Thanks for the comments. Honestly, thank you. Your comments illustrate the real beauty of looking for your niche - you'll find stuff that you really jive with, and stuff you really don't. As you discover different mediums, project types, industries, etc, it's actually BETTER to have a strong and clear opinion of what you like and don't like. So I applaud you because, if you have not yet settled on a specialty or niche, it's this willingness to get clear an what you like and what you don't like that will help you settle on something that resonates with you much faster. Best wishes onward! Pete

    Guest (PeteSavage)January 18, 2011 at 10:49 am

  5. Video-haters, my guess is you're over 40. :-) Gen Y loves videos (heaven help us all). Video has its place in the marketing mix, along with great text. It all depends on who you're trying to reach and what you want to communicate. The only thing to add here is the need for closed-captioning for the hearing impaired (a requirement in the public sector).

    Guest (videos-r-here-2stay)February 2, 2011 at 10:50 pm

  6. Boring video. It takes 20 minutes. Way more too long!

    B2B video behavior research (IDC, etc.) shows the majority of B2B video watchers (tech buyers and influencers) don't spend 20 minutes watching a video. No they don't spend 10 minutes. Not even 5 minutes! But wait there's less. B2B watchers preference for digesting videos is a couple of minutes. Then, if the video interests them, they'll read white papers, data sheets, case studies, etc.

    So I won't act now. 20 minutes just killed the deal.

    Guest (R Chandler)January 24, 2013 at 4:05 pm


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