American Writers & Artists Institute Teaches Copywriters How to Write White Papers

Freelancers and writers can now take advantage of the rapid growth of content-based marketing among business-to-business (B2B) companies and learn how to write white papers to boost company sales.

Delray Beach, FL – December 8, 2010 – American Writers & Artists Institute (AWAI),, today announced a new online home-study program entitled How to Write White Papers that Command Top Fees developed and written by respected authors and professional B2B copywriters Steve Slaunwhite and Ed Gandia.

“The B2B market provides great opportunity for copywriters and this new program will show them how to write one of the most well-paid projects in the industry … the white paper,” says Rebecca Matter, Co-Managing Partner of AWAI. “The need for white papers is so great, a copywriter could decide to specialize and only write white papers, and still make a very solid six-figure income.”

As Steve Slaunwhite, pointed out, B2B clients are known to be very loyal once they find a copywriter that they work well with. “In fact,” said Slaunwhite, “our white paper writing skills are one of the biggest reasons our clients are so loyal. Because, once clients find good white paper writers, they don't want to let them go. Those writers are too valuable!”

Recent research backs up that observation. A study by Eccolo Media states: 84% of businesses find white papers either extremely or moderately influential in their purchasing decisions. The study also found that 77% of business decision-makers said they read one or more white papers last year. And white papers are the most viral piece of marketing collateral with 89% saying they pass them along to others; one in three said they shared them with three or more people.

How to Write White Papers that Command Top Fees is a comprehensive program that walks participants step-by-step through the entire process of writing white papers, beginning with the planning and research phases, moving through the organization and writing processes, to finish with the summary and next steps.

“It took Ed and [me] years of trial and error to learn and refine what AWAI members will discover in a few hours,” said Slaunwhite. The quantity of material in How to Write White Papers that Command Top Fees is the equivalent of what you would find in a full-day professional-development seminar … without all the costs, and the hassles of airports, flights, hotels, and being away from home.”

This is a comprehensive program dedicated solely to white papers and, by the time they have completed it, participants will have learned all aspects of writing white papers, including how to:

  • Find clients and land lucrative assignments writing white papers;
  • Complete the discovery and planning process;
  • Perform the detailed research;
  • Write each section of the document; and most importantly
  • Organize and keep the project on track.

In addition to the program, and to reinforce all the new information they are learning, members will receive a bonus sample white paper they can use, as well as a video entitled Anatomy of a White Paper that analyzes an actual client’s white paper in detail.

Katie Yeakle, Executive Director of AWAI, is delighted with the course. “Here at AWAI we work tirelessly to support our members towards their success and this course is designed to lead them to that goal sooner rather than later.”

To learn more about a How to Write White Papers that Command Top Fees and the resources available to start a new career, or to find skilled copywriters, travel writers, photographers and graphic designers, please visit or call 1-866-879-2924.

About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: January 21, 2011