Looking for the Next Great Freelancing Opportunity? Online Copywriting is the Clear Answer

Get ready for a huge boost in business if you’re an online copywriter (or want to be one)!

Incredibly, it’s a boost predicted to last for the next five years — and that’s at a minimum.

A lot of it comes courtesy of the recent recession, oddly enough.

You see, the recession fast-tracked the growth of online marketing. As companies rolled back spending on traditional media, they were forced to find new, cost-effective ways to advertise.

Online marketing was the clear answer for several reasons, which I’ll share in a minute.

Most importantly though, this means the demand for online copywriters has spiked over the last few years — and continues to grow. Even better news for us is that the supply is still pretty low.

Online Business Is Becoming the New “Norm”

Part of this is because of all the businesses moving online. From brick-and-mortar stores to service professionals, everyone needs a web presence nowadays. At least, that’s the case if they’re hoping to impress new prospects.

On top of that, you’ve got millions of companies that only exist online and have no physical presence. New ones are being launched every day.

These companies are realizing how valuable it is to advertise and reach out to prospects via the Internet.

According to British publication The Guardian, Internet in the U.K. has already overtaken television as the biggest advertising sector — and that happened two years ago. Most other Western countries are following a similar pattern.

In fact, digital ad spending in the U.S. increased by a whopping 8.5% to $27.7 billion in 2010. Along with that, email ad spending shot up by 8.6%, up to $1.4 billion (source: The Winterberry Group).

Why Online Copywriting Is In Such High Demand

Why the shift? For starters, it’s cheaper. Talking about their brands online means companies skip printing and mailing costs.

They also reach a much wider audience for a fraction of their traditional ad budgets.

Plus, results are quick. Online sales letters can generate sales within minutes of being posted. In contrast, print sales letters have to be mailed. By the time a prospect opens, reads, and decides to buy, more than a week has passed before that sale is banked.

In the online world, that week is spent making money, 24/7.

This rapid turnaround in sales is great news for us copywriters since online copywriting can be traced directly to the point of sale. Any increase in sales that results from emails or direct clicks is instantly measured — at no or little expense to the company, thanks to a variety of analytics programs.

That means it’s very easy for clients to track the performance of your copy … and it’s very easy to impress, assuming you know the basics of online copywriting.

Uncharted Territory Where Online Copywriters Lead the Way

The good news for us is that not a lot of writers really understand the secrets to online copywriting. Surf the Internet a little and you’re bound to find a lot of really bad copy.

Part of the problem comes from traditionally trained writers who have yet to move from journalistic-style habits to engaging web content.

Then, you’ve got the business folks who just don’t “get” it and wonder why their websites don’t perform well.

On the other end are the countless companies who know what compelling internet copy is, but have a hard time finding online copywriters to perform the service.

Either way, there are millions of companies with websites and online sales campaigns who have a clear-cut need for quality web copy.

That’s where you come in.

A Constant Flow of Work with High Fees

These companies need a steady stream of copy for their websites and promotional materials.

That content also needs to be updated regularly. Sometimes it’s just because a company needs a fresh look. Other times it’s because they’ve changed their focus or added services.

Regardless, online copywriters enjoy a constant flow of work from companies willing to pay high fees.

Why the high fees? Simple. Since companies are able to reach a larger audience for a fraction of their former ad costs, they have more to spend on promotional projects.

And, because their success depends entirely on how well their web promotions connect with prospects, they’ll pay well for a copywriter who knows the secrets to persuasive web writing.

If you’re the writer, you’ll have the freedom to quote high fees with the assurance of steady work.

Why You’ll Enjoy Loads of Variety in Projects

Besides the constant work and high fees, there’s a huge variety of projects for online copywriters. They range from long to short, from the hard sell to the soft sell. Some projects are big and keep you busy for months; some get wrapped up in a matter of days.

This means you can choose projects you know you’ll enjoy. Your options include:

  • General website copy, from home pages to content pages
  • Landing pages
  • Sales pages
  • Subscription pages
  • Promotional emails
  • Autoresponders
  • E-Newsletters
  • Search engine optimization (SEO)
  • Pay-per-click ads (PPC)
  • Lead generation through white papers and case studies
  • Blogs
  • Social media campaigns
  • Video scripts
  • Site audits

It doesn’t even stop there. Along with the need companies have for lots of copy, many will ask you for multiple versions of your projects. After all, testing is the secret to good marketing, and online testing can be done at very little cost to your client. All they need to pay is your additional fee for the extra copy.

Once You Get Your Foot In The Door, Everything Snowballs

Clearly, the online world is moving fast. Every indicator shows it will continue to grow. And, who knows what possibilities will unfold over the next several years?

After all, social media as a heavyweight marketing tool has only been around for a handful of years, yet it’s already a multi-billion dollar industry. Video scripts are also a relatively new marketing tool, but they’re spiking in popularity because they’re so effective.

What’s next? Who knows! What we do know is that right now, the world of online copywriting means huge opportunities for any freelancer, as long as you’re one of the few trained to write professionally online.

The quickest way to get started (speaking from experience) is to grab your copy of the Web Intensive Home Study Program. Jump on this opportunity now and you could be up and running as a high-earning web writer in a matter of months. Go here to learn more.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: March 1, 2011

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