The One Thing You’ll Absolutely Need On YOUR Path To Success
There’s one thing that’s crucial to your success as a copywriter.
It’s something that’s not really talked about. Yet it’s something every successful AWAI member has used to arrive at their version of the “Writer’s Life.”
And it’s my hope that today you’ll use this one thing to your advantage too.
Let me share with you a quick story that best illustrates what I’m talking about (see if you can spot what this one thing is … It’s hidden in there “between the lines …”)
Since childhood, Mel Fisher had big dreams of finding lost treasure.
He was fascinated with the idea, having thoroughly read Robert Louis Stevenson’s Treasure Island and learned about the pirates of the “Spanish Main.”
When he was eleven, he’d even created his first “hard hat” diving outfit … for use in a lagoon.
Fast forward almost three decades later and Mel’s passion for treasure hunting had soon become more than just a dream.
On a trip to Florida, Mel met with Kip Wagner, a local treasure hunter. After that one meeting, Mel decided to move his wife, kids and a whole team of divers out to Florida, and follow his dream full-time.
They’d struck some initial success – finding the treasures of a lost 1715 Spanish fleet off the coasts of northern Florida. But Mel wanted more. He had heard that there were many more (and far more lucrative) shipwrecks to be explored off the coasts of the Florida Keys.
So again, Mel moved his family and his team to the Keys.
His goal? To find one of the richest Spanish galleons ever – Nuestra Senora de Atocha.
It was rumored that it had sunk off the coast of Key West during a hurricane in 1622.
Excitedly, Mel began his search. Weeks passed. Then months … then years. Still, nothing.
Instead of finding Spanish treasure, Mel suffered many personal losses and endured over 100 court battles which ended in victory in the US Supreme Court.
Despite this, Mel and his team searched every day … and every morning he’d tell himself, “Today is the day!”
Sixteen years later after his search began, his motto came true.
In July of 1985, Mel and his team found the treasure cache known as “The Atocha Motherlode.”
They found over 100,000 Spanish silver coins known as “Pieces of Eight,” gold coins, gold and silver artifacts, over 1,000 silver bars, and Columbian emeralds.
In all, the treasure found was worth $450 million!
Okay, now back to copywriting …
Can you guess what that one thing you need is?
One word: Faith.
I’m not talking about this in a religious sense. Just so we’re on the same page, I’m going off of Merriam-Webster’s definition:
Faith: firm belief in something for which there is no proof
As a new copywriter, faith is absolutely necessary to your success.
Because you’re learning a new skill … one for which you have no personal proof of working in your life.
That’s why doubts naturally creep into your mind. Doubts like:
- “Will this really work?”
- “Am I investing all this time and effort for nothing?”
- “Will I EVER master this copywriting stuff?”
- “What if clients don’t like how I write?”
- “What if I totally bomb a project and then that client never hires me again?”
And on … and on …
With copywriting, you have no proof that it’s going to work for you … just like Mel had no hard proof that the Nuestra Senora de Atocha had sunk where he was looking … or that it even existed, for that matter.
That’s why you need to have faith that the skills you’re learning WILL yield results for you … faith in the fact that clients WILL hire you when you’re ready … and faith that you too can be successful like everyone else you hear about.
I know it’s scary. And sometimes it might seem like nothing’s working. Those are the times when you need faith. It’s what will give you the wherewithal to persevere and have confidence in what you’re doing, despite any evidence to the contrary.
To sum up: Do something to get one step closer to your goals every day. Let faith carry you through those times when you feel like giving up – keep moving forward.
If you’ll do this, then you can be sure that you WILL count yourself among those who live the “Writer’s Life!”
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