Copywriting Legend Richard Armstrong Pulls Back the Curtain on How He Beat an “Unbeatable” Control for The American Sellers Wine Club

On Tuesday, March 15th at 3:00PM (ET), all Professional Writers’ Alliance members are invited to listen in to an exclusive interview with Master Copywriter Richard Armstrong.

Richard is one of the nation’s leading freelance direct-mail copywriters. Specializing in circulation-promotion for magazines and newsletters, he has written direct-mail letters for such well-known publications as Smithsonian, Prevention, Men’s Health, Kiplingers, The New Republic, The American Spectator and National Review.

Richard is a two-time winner of the Caples Awards – the “Oscar” of direct mail – and in 1982, the Caples committee also honored him with the Maxwell Sackheim Award for an “outstanding achievement in direct marketing.”

In a feature-length profile, Advertising Age called Richard “one of the new breed of direct-mail copywriters” whose style is “offbeat, sometimes humorous, and always engaging.”

During our hour with Richard, he’s going to take us through :

  • The bookalog he wrote that beat an “unbeatable” 10-year control. Richard describes it as “the most interesting and unusual think I’ve done in recent years.”
  • All the elements of this ground-breaking winner from headline to close
  • His writing process
  • And more

This call is exclusively for Professional Writers’ Alliance members. For details on how you can become a member too, click here.

The Professional Writers' Alliance (PWA) is for anyone looking to resume, jump-start, or launch his or her professional writing career.

Whether you are (or aim to be) an ad writer, web writer, website owner, content writer, newsletter writer, desktop publisher, grant writer, researcher, marketer, or even a graphic artist – you are sure to benefit from membership in The Professional Writers’ Alliance.

It’s a place you can come anytime to elevate your writing skills … bolster your confidence … and get the motivation you need to move your writing career forward each and every day.

Not only will you have access to some of the most advanced learning and career tools any copywriter could ask for – you’ll be joining an active community of like-minded peers, each benefiting from the others success.

Learn more about how you can become a member of this exciting Alliance.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 7, 2011

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