What Are You Waiting For?

This week I'm going to talk to you about getting started.

About moving forward.

About achieving your goals.

And about finally living the writer’s life you’ve always dreamed of.

While I'll be focusing a lot of my message on the process of making the leap – that is, going from working for someone else to working for yourself – there's guaranteed to be something in here for you, no matter where you're at:

  • If you're still working for someone else and dreaming about becoming a copywriter, I'll have a boatload of specific information about how you can turn your dream into reality
  • If you're making a plan to make the leap, I'll show you how to laser focus that plan so you'll be more successful out of the gates
  • If you've made the leap and are still struggling to get all the gears to turn in unison – so you can achieve all the lifestyle and income goals you've set for yourself – what I share can make your gears align so your copywriting business can take off
  • If your freelance career has stagnated at a certain level of success and income, you may be missing part of what I'll share this week, and by fixing the broken link, you'll be able to bust down your roadblocks to success
  • And even if you're on a wildly successful track as a freelance copywriter, I'm sure you'll still recognize at least one opportunity for incremental improvement that could give you 10% more income, or 10% more time with your family, or 10% more of whatever you value in life!

Lofty goals, I know.

But I believe every word. Because what we're going to do this week is step back from the technical part of working in your business to the strategic part of working on your business. And whether you're just getting started or are looking for your next big breakthrough, this one simple process will move you right along.

You may have heard it a million times – maybe not. But if you have, here’s a million and one:

The only way to get ahead in business is to take time where you stop working in your writing business, and start working on your writing business.

Well what are you waiting for?

So let's talk briefly about planning. Planning your business, planning your success.

And note: As you read some of what I have to say today and later this week, you'll feel the sharp sting of criticism. I'm not trying to criticize you here. Instead, I'm trying to point you in the right direction, based on my experience and the experience of other successful freelancers who have come before me.

The sharp stinging you feel is your own inner awareness that you need to be doing this, too. That this is how you'll get ahead. And you can use the sting as motivation to start now, and move forward immediately in creating your success!

But let me get back to planning.

I've failed at planning, plenty of times before. I am by no means an expert. In fact, if I were to be considered an expert in anything having to do with planning, it would probably be in failing to plan and execute on my plans because I've simply done that so much!

Yet in all my planning failures, along with my few successes, I've learned …

  1. Plans, more often than not, determine your direction. Once you've created a plan, even if you fail to follow through on a detail-by-detail level, you often head in the direction of your plan's final goal. This means even if you have a long history – like me – of failing to follow through on the specifics of a plan, you should still create the plans because they may have more of an effect on your destiny than you realize. (I wouldn't have been so successful in my first year as a freelancer if this weren't true!)
  2. Planning is easier and more fun than your nightmares suggest. I really loathe the idea of planning. It seems so dry and boring. Perhaps you feel the same way. But when I actually get down to it – when I set aside the time and do it – I actually find it quite easy and exciting. You're not creating a dry business plan for banks and investors, you're dreaming and shaping your future. What's not to love about this?! Just try it!
  3. Plans have a funny way of forcing action. I guess they hold you accountable to your dreams. I know when I have a vague idea of something I want yet no specific set of things I'm going to do to achieve it – that is, when I have a dream – often nothing happens to bring it to reality. Yet when I set out a specific course of action (even if I don't follow it to the letter) that thing I want comes within reach sooner rather than later. Maybe you've experienced the same thing.

So what are you waiting for? It's time to start planning your success.

I know that no matter where you're at – whether it's just getting started or enjoying the fruits of a thriving copywriting business – you have bigger goals than those you've already achieved.

I think that's one of the amazing things about the human spirit – that we're always reaching for something higher.

Well, if you want to achieve these bigger goals, if you want to live your dreams, it's time to sit down and make a plan to make it happen.

To borrow an old cliché – today is the first day of the rest of your life.

So take some time today – get out a notebook, or better, make a journal that you'll use on a regular basis – and start creating your plan.

What are you going to do to …

 … Quit your job with confidence and launch your copywriting business?

 … Take your copywriting business in the new direction that will get you more income?

 … Reshape and rework your business so it gives you more freedom and independence?

Or do whatever it is that will bring your dream within reach?

Maybe today you just put down on paper what it is you want to achieve – where you want to be in seven years. And in the coming days, you can refine that into a more specific plan.

And if you’d like, share a detail or two about your plan with me below by posting a comment.

But get started. Now.

If you haven't yet started your freelance business, here's a letter you should read right now. It shows you what you need to do to quit your job with confidence and build a thriving freelance copywriting business.

And of course, even if you have started your copywriting biz but things aren't going as smoothly as you'd hoped, you should read the letter too – you may have missed one of the critical secrets it shares!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: March 14, 2011

4 Responses to “What Are You Waiting For?”

  1. It still takes Cash. That is why I am waiting. Maxed out financially at the Moment.

    NOW What?

    Guest (Richard)March 14, 2011 at 3:05 pm

  2. Roy, great reminder. I can't get enough of them at this point in my "dream". Seems like every article I read lately are hitting me between the eyes. So I HAVE felt your sting!

    Trust me when I say, it feels good. I'm getting closer, thanks for all you do to poke and prod me toward my goals.

    Jerry BuresMarch 14, 2011 at 9:31 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)