Your Own Personal Holiday

AWAI Member Roy Furr here, back to help you create the life you've been dreaming of.

And today, we're going to talk about creating your own personal holiday. A day that, when it comes every year, you can celebrate your own success.

And really, this is better than your birthday – even if you don't get as many presents – because while you didn't control your birthday, you have complete control of this day. So it has infinitely more meaning!

But first, let me share with you one big failure.

You see, I've actually known about copywriting since 2005. As soon as I discovered it, I wanted to be a freelance copywriter. Yet I didn't go out on my own until February of 2010.

So why the five-year gap?

Well, there are a lot of reasons – including one big one that may be stopping you, too, as explained in this letter I wrote about how to quit your job with confidence and become a successful freelancer.

But I want to focus on one specific thing that held me back … Because it is, I think, one of the keys to making everything else fall into place.

And if you do this right, if you use what I'm going to tell you today to leapfrog over my long period of failure, you can get started as a successful freelance copywriter faster than you might imagine. And here's what I'm going to share with you …

How to avoid wandering in the wilderness of unfulfilled dreams!

You see, after I discovered copywriting in 2005, I started dreaming. I imagined what the writer’s life would be like …

  • I'd be my own boss, and take complete control of my time and schedule
  • I could control my financial future by seeking out high-paying projects with high-paying clients
  • I'd have complete freedom to work from home, the coffee shop, or anywhere I chose

 … yet I made very little real progress toward my dream.

Sure, I started getting a few freelance clients here and there, who were perfectly content to have me doing projects in my spare time while also working full-time. I even got some cool projects with banner clients that greatly helped my reputation.

I learned tons about copywriting and marketing, going through AWAI's programs and reading all the classics.

I prepared and prepared and prepared – still dreaming of the eventual day when I'd actually start living the writer’s life.

Yet all my activity was simply disguising the truth: that I was wandering in the wilderness of unfulfilled dreams.

The pain grew and grew and GREW!

If you've been through this, you know the kind of stink it puts in your belly. You know you should be living your dreams. You know you have it in you.

Yet … You're not doing it.

You feel like a failure.

You feel like you're letting yourself down – and your family and everyone around you.

There's an inner pain that just grows and grows with every passing day that your dream remains unfulfilled.

You know you need to do something, but what?!

Well that brings me to the end of 2009, and to today's lesson.

You see, I found the path out of the wilderness of unfulfilled dreams, and straight to living the writer’s life. And that path lies in the personal holiday you set for yourself …

Your "Personal Independence Day."

But I've taken enough space in this issue, so you'll have to read this article to find out more.

If you followed my recommendation yesterday and started the journal you'll use to plan your future copywriting success, this is the next item you'll need to put in it.

Again, like yesterday, I ask …

What are you waiting for?

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 15, 2011

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