American Writers & Artists Institute Announces First-Ever Live B2B Copywriting Training Event

AWAI’s first ever B2B training event, B2B Live! 3 Days to Mastery, taking place in Austin, TX over 3 days, will give participants a chance to learn from a B2B master, Steve Slaunwhite, and walk away with the tools needed to successfully launch their B2B businesses.

Delray Beach, FL – May 12, 2010 – American Writers & Artists Institute (AWAI),, today announced that it will host the company’s first-ever B2B copywriting training event, B2B Live! 3 Days to Mastery, featuring expert B2B copywriter, Steve Slaunwhite.

Starting on June 26th in Austin, Texas, Steve will take 50 aspiring B2B copywriters and help them launch successful B2B copywriting businesses.

"What really excites me about this event is how comprehensive it is. Participants not only master business-to-business copywriting – in just three days! – they also create several writing samples for their portfolios,” said B2B expert Steve Slaunwhite.“In addition, they get on-going coaching on landing clients and growing their businesses."

Throughout the course of this program, Steve will:

  • Ensure participants are able to write B2B copy that will impress even the biggest clients.
  • Help participants create a portfolio and show them how to use it to land clients.
  • Guide participants as they complete at least one (or more, if they’re ambitious) B2B writing project.
  • Show participants how to work with clients once they land them.
  • And much, much more …

And since learning how to write effective B2B copy is only half of the formula to building a successful B2B copywriting business, the B2B copywriting training program won’t stop after the 3-day event. Copywriters still have to know how to market themselves and land clients who are willing to pay professional rates for those skills, so Steve will continue working with each participant for the next 12 weeks following the live event through group coaching.

For an entire three months, Steve will work to help build each participant’s business. Side by side, he’ll walk them through exactly what they need to do, and be there every step of the way to support them and answer any questions that come up.

“Without a doubt, this is going to be a life-changing event for 50 lucky copywriters,” said Rebecca Matter, Co-Managing Partner of AWAI and Founder of Wealthy Web Writer ( “This event is unlike anything else we’ve ever hosted at AWAI. But the demand for B2B copywriters is so big, we just had to develop a B2B copywriting training program to allow copywriters to quickly take advantage of the opportunity.”

To learn more about B2B Live! 3 Days to Mastery and how you can attend, or to find skilled copywriters, travel writers, photographers and graphic designers, please visit or call 1-866-879-2924.

About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: May 12, 2011