Direct-Response Legend Joe Sugarman to Speak at Bootcamp 2011
Joe Sugarman, once called the "Mail Order Maverick" by The New York Times, is a groundbreaker in every sense of the word. His accomplishments in marketing innovation alone give him the right to be called a legend.
You may know him best for pitching BluBlocker’s sunglasses – that's his widest-known success.
But before that, Joe ran JS&A Group, a direct response company selling calculators, watches, and other gadgets via direct response catalogs and space ads. (Joe was the first to use an 800 number in a direct response ad!)
He offered a $6 million home for sale in a direct response ad in airline magazines. He sold a $240,000 airplane by mail order. And he did it all on the strength of his copy and selling ideas.
Today Joe resides in Hawaii and hardly ever speaks publicly. But he's agreed to come to Delray Beach this October for AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair to share the seven principles he discovered as he created multiple multi-million dollar businesses. And, he’s going to show you how you can use them too!
Don’t miss this once in a lifetime opportunity to learn from a living legend.
Secure your spot for AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair October 26 – 29th 2011 in Delray Beach. Here’s a reservation form to make it easy, or call Barb, Pat or Debbie at 866-879-2924.
Get in now while low payment plans are available, and the early bird registration discount still applies.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »