American Writers & Artists Institute Announces Direct-Response Legend Joe Sugarman Will Speak at its 2011 Copywriting Bootcamp

AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair, taking place October 26-29th Delray Beach, Florida, offers participants hands-on training with some the best copywriters in the industry, as well as access to marketers who are desperate to hire new copywriters for their business.

Delray Beach, FL– June 28, 2011 – American Writers & Artists Institute (AWAI),, today announced that direct-response legend, Joe Sugarman, will be among the lineup of master copywriters scheduled to speak at the highly anticipated annual event.

Joe Sugarman,once called the "Mail Order Maverick" by The New York Times, is a groundbreaker in every sense of the word. His accomplishments in marketing innovation alone give him the right to be called a legend.

“He is best known for pitching BluBlocker’s sunglasses,” said Katie Yeakle, Executive Director of AWAI. “But Joe offers Bootcamp attendees more than just a famous pitch – he’s a copywriting legend, which is the exact thing they are striving to become, and will give aspiring copywriters the tools they need to make money writing.”

Before pitching BluBlockers, Joe ran JS&A Group, a direct-response company selling calculators, watches, and other gadgets via direct-response catalogs and space ads. Joe was the first to use an 800 number in a direct response ad. He offered a $6 million home for sale in a direct response ad in airline magazines. He sold a $240,000 airplane by mail order. And he did it all on the strength of his copy and selling ideas. He knows firsthand what it takes to become a copywriter.

“Without a doubt, this is going to be a life-changing event for attendees,” said Rebecca Matter, Co-Managing Partner of AWAI and Founder of Wealthy Web Writer ( “Joe Sugarman hardly ever speaks publicly anymore, and I’m thrilled that our attendees will have the opportunity to learn firsthand from this industry legend.”

In this once-in-a-lifetime opportunity, Joe will share the seven principles he discovered as he created multiple multi-million dollar businesses and attendees will walk away with the knowledge of how they can put those principles to use in their own freelance businesses.

To learn more about AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair and how you can attend, or to find skilled copywriters, travel writers, photographers and graphic designers, please visit or call 1-866-879-2924.

About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: June 29, 2011