Live The Writer’s Life Without Ever Writing a Single Word
In late 2009, I learned about a woman named Sandy. Sandy was living the writer's life – with complete control of her schedule, the ability to decide her financial future, and the freedom to work from home or anywhere she chooses.
But she'd gotten there in a weird way.
You see, most copywriters get to this lifestyle by working hard. We study all the classic books. We pore over AWAI's Accelerated Program for Six-Figure Copywriting. We get good at our craft.
Then we regularly subject ourselves to the pain of the blank page. The agony of creation. We sit down and toil for hours coming up with just the right combinations of words to get people to send our clients money.
And while the payoff is huge – the benefits of a flexible schedule, good income, and personal freedom – the work seems to justify it.
But Sandy Took a Shortcut
Here's how Sandy describes herself …
This is a bit embarrassing, but I'm NOT a writer and I don't wanna be. I'm not even that good with computers. I can surf the Web. I can do email and type in Microsoft Word. That's about it.
I get nervous dealing with clients — I sure don't want them to tell me what's wrong with anything I write. The list would be too long, and I couldn't stand the abuse! Hello High School English all over again.
But, I want what copywriters have. Control of my time. Freedom to work when and where I want. And good income, too, so I don't have to worry too much about bills — and so my family has what they need. Is that too much to ask?
It's clear Sandy just doesn't see herself as a writer. So being a copywriter to get the writer's life wasn't going to work.
But she discovered a shortcut that did.
You see, Sandy's shortcut allows her to use those web-surfing skills to help out copywriters like me with a critical task. A task that takes up a lot of our valuable time. But in the scope of things, it's a task that doesn't matter much whether we do it or have someone else do it for us. As long as it gets done.
And for someone like Sandy – who knows just what we want – it's a task worth paying well for. Up to $50 per hour.
So What's This All About?
Sandy's shortcut to living the writer's life comes from surfing the web looking for information.
You see, in the process of writing a good sales letter, there may be 50 or 60 different sources used. These sources are articles from around the web (plus from professional journals and elsewhere) that have one interesting tidbit of information we can use to make our case.
The source may cite a renowned doctor claiming a certain substance helps relieve a medical condition. Or it may include a quote from a famous investor like Warren Buffet or George Soros. Or maybe it's a study about meditation and its benefits.
The source is whatever we need to make our case more convincing.
Here's our problem, though. There are billions of pages on the internet. Even a search on Google for a very specific topic may bring back over a million results. So we have to sort through each of these web pages to find those 50 or 60 specific sources of information that support our selling argument.
As writers, though, the most valuable use of our time is writing – it's what we get paid the most for. Even though research is necessary for good writing, our clients don't pay us for that.
So if we can get someone to take care of that first line of research for us – narrowing down a million different web pages into maybe 200 to 300 that make good potential sources – it's highly valuable to us.
It's all about saving us time by sorting through the clutter for us.
And if you want to do that – if you want to sit in your easy chair surfing the web all day for the specific information that's most valuable for the promotion we're working on today … you're making our lives as writers much easier.
Even Better, Copywriters Aren't the Only Writers Who Need Help
In fact, they're a tiny slice of the pie.
Think about all the books published every year. In the U.S., it's just short of 300,000 new titles and editions published every year. Worldwide, it's well over a million. And this only counts traditionally published titles. The number of self-published titles that don't fall under traditional publishing contracts is staggeringly larger than that.
And many of these – non-fiction and fiction alike – require loads of research.
Whether it's simple fact checking … thorough research into the history of the gold and silver investment markets … or being able to accurately describe a specific European cathedral for a scene in a thriller … there's research involved.
And public speakers, too – what speech doesn't benefit from intriguing facts and real-life stories? Well, those can be tough to find, with a lot of research involved. Whether it's the speaker or a speechwriter, they need research to flesh out their speech.
Plus, magazine and newspaper writers, bloggers, and any other writer that needs to consistently come up with well-researched content … are always slammed with more research to do than they have time for. And they all see it as something they'd rather not do. They're writers, after all … not researchers.
Your Opportunity is in Helping Any Writer Offload Some of their Research Work
But here's the key.
You have to know exactly what the writer is looking for in order to be most valuable. You have to understand what brings substance to their writing and what is just fluff.
You have to help them get what they want and need.
It's not dead simple … But it is simple.
In fact, it's something you could pick up the skills for in a weekend if you set aside the time.
Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit
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