Your Magic Little Pill
Steve Roller here, your guest editor of The Writer's Life this week.
After my last stint five weeks ago, I got a number of emails in addition to a series of blog comments from fellow AWAI members. I even answered a couple of concerns over the phone and enjoyed a long lunch with one AWAI copywriter.
Apparently, I struck a nerve, and I did my best to lend an ear. I heard some normally unspoken fears, listened to some emotional back stories, and discovered hidden doubts that I had never considered.
Throughout these enlightening meetings, I tried to offer advice. I provided some insight into a beginner copywriter's journey (my own – I still consider myself a beginner). And I gave a combination of encouragement/therapy/butt-whoopin' all rolled into one.
I came to the conclusion that every copywriter I talked with has the capacity to be a good copywriter. Maybe even great.
I don't know you, but I'd be willing to bet that you have that capacity, too.
See, I agree with AWAI that copywriting is a learned skill. My two favorite examples of this are Don Mahoney and Paul Hollingshead, and the AWAI Wall of Fame is filled with dozens of others. Very inspiring and encouraging.
If you're willing to put in the time, you can learn the skills you need from a lot of different sources (I'm a bit biased, but I think AWAI is probably the best). AWAI will even teach you how to get clients. There are tons of great articles about this alone in the article archives at awaionline.com.
So, if it's not skill development or getting clients, what are the missing elements to success?
One frustrated copywriter joked, "I've taken all the courses and I know how to write copy. I wish there was a magic little pill I could take now to guarantee success!"
Well, no guarantees here (you know better by now, right?).
But I believe I have that "magic little pill." It will affect your head, but in a good way.
It's going to be in the form of solid tips and strategies to help you:
- Overcome mental blocks that have nothing whatsoever to do with developing skills or approaching prospects, and
- Figure out how to quickly add value to a client when you're brand new (getting the client is actually easier than this until you know what to do).
These two ideas were the basis of a majority of concerns I've been hearing lately.
If you have another personal challenge that I'm not addressing, I'd love to hear about it. You can share with me in the comments below.
You might even get a mention (anonymously, of course) in a future issue of The Writer's Life. We can brainstorm solutions by email or phone if you'd like, or even better – over a cocktail after hours at Bootcamp this fall.
Stay tuned the rest of the week for some unique ideas on succeeding at copywriting (even when you feel like you don't know what you're doing). And check out tomorrow's post to find out more about your "magic little pill."
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