AWAI’s First-Ever
Business-to-Business Challenge
Opportunity #4
Write B2B Video Scripts

Pete Savage here, an AWAI-trained copywriter who has been extremely successful in the B2B market. I'm here to tell you about the last opportunity in AWAI's Business-to-Business Challenge.

What's the key to gaining first-mover advantage as a B2B copywriter? I'll tell you in just a second, but first, take a look at how defines the term:

first-mover advantagea sometimes insurmountable advantage gained by the first significant company to move into a new market

If you like the sounds of this, read on. The key to gaining first-mover advantage as a B2B copywriter comes down to understanding that the most important part of that definition above is the phrase "new market."

You need to find a hot new market – something that your clients have a new appetite for – and then focus on developing your skills in that area so that you can confidently deliver a solution that helps them in their business.

One of the hottest new markets in B2B marketing right now is online video. B2B companies are hungry to add video to their online marketing efforts. Why? Because their target market (i.e. executive decision makers in other companies) now prefers watching videos more than ever before. Check out these stats from Google Insights:

  • 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly
  • 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.
  • More than 80% said they are watching more online video today than they were a year ago.

Source: Video in the C-Suite: Executives Embrace the Non-Text Web, Forbes Insights 2010

Now, here's where your "first-mover advantage" opportunity comes in. Because online video is relatively new to so many B2B companies, the marketing people at those companies need help with making these video projects happen.

Can you see where this is going? … if YOU become the first B2B copywriter who introduces a client to online video, and you do a great job of guiding them through the process, then you'll be the one they'll keep coming back to. You'll have earned first-mover advantage with this client.

I know, because it's happening to me. I introduced the idea of video to my clients a few months back, and since then they've come to me several times with their own ideas for new videos. So far, we've created about a dozen video projects together.

Just a couple of years ago, I was very green on the topic of online video. But when I saw this hot new market opportunity coming, I learned quickly, and now I'm sharing what I've learned in the AWAI program How to Write Online Video Scripts for B2B Companies.

If you're interested in adding a new skill set to your B2B copywriting repertoire or breaking into the B2B market, doesn’t it make sense to focus on an area where the demand is growing rapidly?

And, with AWAI’s Business-to-Business Challenge special, you can save $50 on this popular program if you order before tomorrow, August 19th at midnight.

If you really want to be a first mover … you won’t hesitate for very long. Go check out the program and discount here:

When you order, you’ll also receive access to a special "Three Roadmaps for B2B Start-Up Success" webinar. In that info-packed session, you'll get practical, actionable advice for achieving B2B success in the shortest time possible — whether you want to do this full time, half time, or on the side.

What’s more, once you decide to take part in this challenge, you’ll be entitled to our exclusive “make money or else” guarantee.

That means you have a FULL YEAR to launch your successful B2B copywriting business. If you don’t generate real income with it, you can request a full refund.

Order right now.

Or learn more about this program here.

Note: If you missed the announcement, you can access all the details on The B2B Challenge here.

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The Professional Writers’ Alliance

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Published: August 18, 2011

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