Writing Case Studies
Ed Gandia here with the third opportunity in AWAI's Business-to-Business Challenge.
Soon after I started freelancing, I realized that if I wanted to remain self-employed, I had to find a way to stabilize my monthly income.
The feast-or-famine cycle is no fun. In fact, it's one of the biggest reasons freelancers quit. Not just because of the impact it has on your finances. But also because of the emotional toll it can take.
I tried several things to combat that cycle. But one strategy that has worked the best is to go after projects that have a steady demand. In other words, projects that clients need a LOT of.
That keeps the checks coming in … and my income high and steady.
And when it comes to steady projects, few assignments have the steady demand of case studies.
Case studies (or “success stories,” as they're known in some industries) are short pieces that describe how a company or organization solved a challenge with a product or service — and what the results of solving that challenge were.
Unlike white papers — which are longer documents that define a business or technical problem and present a new or better solution to solve that problem — a case study is basically a short “before and after” story:
Acme Corp. had a problem with X. They looked for a solution until they found Product Y. They bought and implemented that product. And since then, they’ve enjoyed A, B, and C benefits.
Case studies can vary in length, but the sweet spot for these pieces is about 1 or 2 pages in their finished format — or about 800 to 1,200 words long.
They’re by far some of the most lucrative AND in-demand copywriting projects in B2B. Along with white papers and articles, case studies are one of the projects my clients request from me the most.
In fact, I’ve written almost 50 of them for ONE client alone!
Over the years, I’ve developed a step-by-step system that enables me to write compelling case studies in a very efficient manner. I’ve refined this system to the point where I now earn $200 – $300 PER HOUR on every case study project.
I don’t charge an hourly rate. Only a flat fee. But my system helps me churn out a high-quality piece in about 5 to 7 hours total. This drives up my “internal” hourly rate to a level most writers and journalists only dream of.
The folks at AWAI heard about my proprietary system last year. They were very intrigued. And a few months ago, we teamed up to get it published.
The result is an online program titled Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories.
This program has been a big hit. Especially with writers who prefer a more journalistic style of writing or who enjoy crafting interesting stories.
You'll learn step by step how to plan, write, price, and win lucrative case study projects. I map it all out for you in a few simple lessons. And I give you my actual framework for tackling and completing these projects efficiently — something I’ve never shared with anyone.
That means you can begin to apply the information quickly and gain the confidence to go after these projects.
Here’s the best part: the program is available online. So you can access it today. Complete it this week. And start going after these profitable projects as early as next week!
And, as a “Business-to-Business Challenge” special, you can save $50 on this popular program if you order right now.
So, if you're interested in case studies or just curious about this opportunity, I urge you to click here to learn more.
When you order, you’ll also receive access to a special "Three Roadmaps for B2B Start-Up Success" webinar. In that info-packed session, you'll get practical, actionable advice for achieving B2B success in the shortest time possible — whether you want to do this full time, half time, or on the side.
What’s more, once you decide to take part in this challenge, you’ll be entitled to AWAI’s exclusive “make money or else” guarantee.
That means you have a FULL YEAR to launch your successful B2B copywriting business. If you don’t generate real income with it, you can request a full refund.
Note: If you missed the announcement, you can access all the details on The B2B Challenge here.
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