Possibility Thinking Unleashed

 Day 4 of Bootcamp is here, and I'm already making plans to see people again next year.

It's kind of ironic.

I spend 361 days a year working in my home office cave, tapping away at my keyboard. Sometimes I go weeks on end without seeing other professionals.

But when I'm in Delray Beach for four days every year, I'm surrounded by 250 inspiring, big-thinking, kick-butt entrepreneurial types! It's been a blast seeing colleagues from prior years and getting to know new people.

Yesterday I met Jan Marie Mueller, who's teaching English as a foreign language in Reinhaus, Germany. Her company wants her to get better at copywriting, so they sent her to Bootcamp to learn from the best. After listening to Pam Foster's Niche Marketing presentation, Jan is thinking of specializing in the private education market in the U.S.

I also met Job Fair marketer Kristopher Marek, who recently founded KJM Publications, an information publishing company that works with small business owners. Kris got his own training not too long ago from AWAI and got hired by a division of Agora Publishing soon after. Now he's looking to hire three freelance copywriters who understand direct response for his own business.

Tanya Marcia has almost 20 years as an intensive care nurse, but she's also a successful ghost writer and copywriter. She's been looking for a way to attract better clients and earn higher fees. Dan Kennedy's "Secret Sauce" presentation gave her exactly what she needed.

Recession? What recession?

I get absolutely energized from being around people like Jan, Kris, and Tanya! An added bonus is that for the past four days, I haven't heard a single mention of the economy.

It's because my extended Bootcamp family and I know that we're in complete control of our futures. And after listening to Brian Clark and Dan Kennedy yesterday, the future is looking quite bright indeed.

Why now is better than ever to be a copywriter

Brian Clark started Copyblogger in 2006, and currently has 155,000 subscribers and 65,000 customers. The website address alone is valued at over $1 million (according to offers Brian has received for it and turned down.)

Copyblogger was built by giving its readers cool, useful content. In other words, the entire business was built by writers! Brian believes the opportunity today is even bigger than it was six years ago. (And guess where Brian got his original copywriting training? Same place as Kristopher Marek: AWAI.)

Saving the best for last …

Every year there's one session that gives me so much value I would come to Bootcamp for that session alone.

This year it was Dan Kennedy's presentation yesterday on how to get better clients, better projects, and better fees.

Dan outlined three keys requirements to building a copywriting business – and becoming a better copywriter is not one of them.

Big difference.

You need to have a client-feeder system that functions by attraction – so you’re not scrambling for projects. You need to develop a fundamental change in how you present yourself to clients. And you need to plant your flag in a market that will give you the best opportunity for succeess.

The bottom line: You need to position yourself as a consultant, with copywriting as the deliverable.

Dan is not only one of the most successful working copywriters in the world today, he's a master at helping others replicate his success.

It's a fitting tribute that Dan was just named the 2011 AWAI Copywriter of the Year.

Why come to Bootcamp?

First-time Bootcamp attendee Cheryl Clausen said it best. "You can only achieve a certain level of greatness on your own."

I agree, and that's why I already have next year's Bootcamp blocked off on my schedule. I hope you make plans to join me.

The team at AWAI wants to make it easy for you, so you can lock-in your 2012 Bootcamp registration for only $179.50, plus $179.50 for the next nine months.

Let me know in the comments if you're planning to come. I'd love to get an online dialogue started now, and I look forward to meeting you in person next year and hearing the rest of the story.

Even if you can’t be here in person, AWAI has arranged for you to get the entire Bootcamp experience from the comfort of your own home … for a fraction of the price … with the 2011 Fasttrack to Success Bootcamp Home Study program. This amazing presentation package is the closest thing you can ever get to being at Bootcamp: EVERY presentation, ALL the support material and learning resources, EVERY spec assignment – and a free teleconference series to get you rolling.

You can learn more here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: October 29, 2011

8 Responses to “Possibility Thinking Unleashed”

  1. Steve,

    I enjoyed your perceptive comments about each days activities. Good summaries!

    Also enjoyed meeting you in person and look forward to seeing you next year!

    TomDOctober 29, 2011 at 3:42 pm

  2. I haven't attended a Bootcamp event as yet, but I do look forward to attending either that or another related event next year.

    By the way, you work 361 days a year? Treat yourself to a vacation.

    Guest (Lucille)October 29, 2011 at 8:22 pm

  3. Yikes! This was my first Bootcamp and it far exceeded my expectations. I've been writing financial/investment copy for some years, and this conference, plus the Accelerated Program course, is clearly my road-map to expanding my business in a very big way. I came away with so many ideas that, when I finally arrived home, I couldn't get to sleep right away. I can't wait to get going again . . . !

    Gene SzajOctober 30, 2011 at 4:25 pm

  4. I am looking forward to getting my 2011 bootcamp home study. I'd like to attend 2012. As for next year. I plan to be copywriting. I might need to bury my mother.
    I am working AWAI fast track. I have Dan Kennedy's and Nick Usborne's programs,the Barefott Writer. I write daily for objectwriter.com and I am recording some original songs for publication. Talk about busy!
    I am truly excited about discovering AWAI. I believe it is the avenue for me to ripen my talents and realize my dreams.

    Guest (Brian Tefft)October 31, 2011 at 1:43 am

  5. Hi Steve! Thanks for the mention! ;) It was a real treat meeting you this year at BC! I got soooo much insight from these past few days my brain is doing doubletime! Like you, I´ve got BC 2012 marked out on my calendar and KNOW this is going to be an AWESOME year!
    Best, Jan Marie ;)

    Guest (Jan Marie Mueller)November 1, 2011 at 4:37 am


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