The Power of One
Below you'll find an article Michael Masterson wrote last year that explains a strategy you can use to make every ad, sales letter, and promotional email you put out more effective.
Your customers will “connect” emotionally with your business and products, they’ll buy more and more often, and you’ll succeed much faster.
Michael focuses on applying it to marketing in this essay. But this little-known principle is key to your success in all areas of your Carefree Business, including the niche you choose and the products you create.
This article was first published on August 30, 2010.
Read the original article »