Let’s Have Some Fun!
Christina Gillick here, bringing you The Writer's Life this week.
Heather Robson, from AWAI’s Wealthy Web Writer online community, recently sent out an email that reminded me why I chose the writer’s life in the first place: I wanted to have fun!
Heather asked, “What about all those things we as freelance web writers dreamed about when deciding on this career? Things like catching a matinee movie just because you feel like it or taking a day off on a whim because it's too beautiful not to go spend it outside.”
Heather’s message couldn’t have come at a better time.
My writer’s life was supposed to be fun. But somewhere between learning, writing, approaching clients, and deadlines, I had forgotten about that and became a little unmotivated and uninspired.
If you want to put the fun back into your dream lifestyle – or you’re getting discouraged with the path you chose – I’m going to help you get back on track and build the career of your dreams.
Before we get started, I want to say I realize no matter how much fun your business is, some tasks like accounting, taxes, and invoicing will still be a chore. I haven’t forgotten those things, and I’ll explain how to tackle them later in the week.
Today’s email is all about building a business you love and enjoy – for the long haul …
Wouldn’t it be great if your business was fun every day? If you jumped out of bed every morning eager to get to work and completely sure that you were on the right path?
You can … if you start with a solid foundation.
The first step is choosing the right niche.
A niche is a specific area of demand for a product or service. Your service is writing, but there are many types of writing in numerous markets and industries, so you need to narrow your focus.
When you focus on a smaller group in a larger market, that’s your niche.
At AWAI, we’re always encouraging you to choose a niche. But maybe you think you don’t need to. Maybe you think it will limit the assignments you can take on (and limit the amount of money you can make) or make your work dull over time. That’s not the case.
By choosing a niche, you will more easily find clients, increase your demand, make your business more fun, and even make more money for each project.
You’ll be able to work on projects you’re passionate about, and because there are many products and services within each niche, it’ll never be dull. (Read this article I wrote on other reasons you should choose a niche for more details.)
Take Pam Foster, whose niche is the pet industry. When I met her at the AWAI FastTrack to Copywriting Success Bootcamp and Job Fair this past fall, I could immediately tell how excited she was about her niche. It’s clear she chose something she’s really passionate about. I bet it makes her job a lot more fun.
But a lot of people find choosing a niche more difficult because they no longer know what makes them happy. They go to their J-O-B all day and then come home to crash on the couch for a few hours before they go to bed. They wake up the next day to do it all over again. They’ve given up their hobbies and interests, and now they can’t even remember who they really are.
If you’re in this position, I’m going to make it easy on you. All you have to do is answer the following questions. Don’t think about what’s coming next. Just answer truthfully.
- If you could do anything with your time – and money didn’t matter – what would you do? List at least 5 things.
- What career have you always been excited about but didn’t pursue because of time, money, or education? List at least 2.
- When you go to the bookstore, which section do you head to first?
- What do people say you’re good at?
Now that you’ve answered the above questions, you can breathe a sigh of relief. You just took the first step toward putting the fun back in your writing business.
Share your answers by commenting here.
Tomorrow, I’ll show you how you can use your answers to pick a niche you’ll love.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »