What Tim Tebow Can Teach You About Winning Clients
Cindy Cyr back with THE key factor to winning clients and fans for your business …
A few Sundays ago, I was on Facebook marveling at all the comments from people all over the country about Tim Tebow, the starting quarterback for the Denver Broncos.
For those of you who are not familiar, Tebow was selected by the Denver Broncos in the 1st round of the 2010 NFL draft. The Broncos started the year with a different quarterback and a 1-4 record. However, when Tebow, in his rookie season, became the Broncos’ full-time starting quarterback in the sixth game of 2011, they immediately started winning. They went on to win the AFC West title.
I live in the town next to where Tebow played in high school. I watched him rise to fame.
I remember the buzz in our community as he led a lackluster high school team to the state championships by his senior year. And, I watched him grow in popularity at the University of Florida as he led the team to two National Championships.
Whether you are a Tebow fan or not, there is one thing you can’t argue with …
People love success.
It’s the reason many fans love Tebow and the team he’s playing for — even if they never liked the Broncos before.
As a freelance writer, your take-away is this: your clients and customers much prefer dealing with someone they perceive as successful over anyone else.
That perception … that you are successful … can be more important than your credentials, your experience, and your expertise.
In fact, marketing expert Dan Kennedy says, “This is the #1 influencing factor: how successful do they (your prospects) perceive you to be?”
This is good news for you. It means that if you understand this principle and apply it, then you can win well-paying clients for your business before you even have a lot of experience.
There are many things you can do to give that perception of success. For example, you can use the techniques Pam Foster describes in her program Site Audits Made Simple, in which you hint at some things your prospect could do to improve their existing copy.
You could also send a case study describing a situation in which you worked with a client with a similar problem, how you helped them, and what your results were.
And before conversations with prospects, review course material related to the type of copy you’ll be writing for your prospect, so you’ll feel and sound confident.
Remember, if you appear confident, well-prepared, and guide clients to perceive you as successful, your prospects will put you in their game plan over your competitors, even those who may have more experience.
It’s all in how you present yourself. (Learn how to give your prospective clients the right perception when you read my article, “How to Prepare a Client to Hire You.”)
What do you do to help your prospects perceive you as successful? Share your ideas below.
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