How Much Moolah Do Web Writers Make?

Today I’m going to answer the question that’s probably been on your mind since Monday, when we first started talking about web writing:

How much money can I make as a web writer?

Well, most web-writing projects are short ― taking less than a day to complete.

And, many of them pay very well. I’m talking in the $1,000-$3,500 range for a day’s work.

Why do web writers get paid so well? Because the copy they write directly increases the income of a business. The more money you help the business make, the more they’re willing to pay for your copy.

“If you want to have the best opportunity to make a great living as a copywriter, online copywriting is the way to go. It’s a fast-growing industry and that means it’s easier to find work, establish yourself, and succeed,” says Nick Usborne in this article on Wealthy Web Writer.

That’s awesome news! But, let’s get a little more specific about what you can expect to make per project …

First, it’s important to note that you should always charge by the project ― never by the hour.


Because as you get better at web writing, you’ll work faster. You’ll be able to complete projects in less time. If you’re charging by the hour, you’ll make less money when you should be making more because you have more experience.

So what should you charge per project?

Wealthy Web Writer is my go-to resource anytime I have a question about what I should charge. It’s the best place to find current rates and ask others about their experience.

Here are some of the most recent web-writing fee ranges, according to Wealthy Web Writer:

(If you’re just getting started, you’ll be at the lower end of these scales. If you have more experience, you’ll be near or at the high end. As I’ll explain in just a moment, other factors, like the size of the client’s business, can also come into play.)

To write a five to six-page website using Search Engine Optimization strategies (which help your client’s website appear higher up in search results), you could charge from $1,500-$3,500.

Write the ads that appear on a search engine’s results page under the “Sponsored Links” heading, based on the keyword research provided by your client, and you could make $25-$250 per ad.

Writing the home page of a website ― the most important page and often the most difficult to write ― will earn you $450-$4,500.

The typical fee for a sales page ― a page that directly sells a product or service ― ranges from $450-$10,000 depending on the length.

A one-page sales letter could earn you $450-$1,000. Write two to four pages and we’re talking $1,200-$2,000. Six pages or more? $3,000-$10,000+.

Write a stand-alone sales email and you can charge $250-$2,000.

Typical article fees depend on the complexity of the topic and your client’s size, but generally they’re 400 to 1,200 words and you can charge $75-$300 per article.

Of course, as a web writer, there are also a few other things you should take into consideration when pricing your services …

1. Your strategy.

If you’re just getting started and need samples, you might want to price on the low end of the scale to build up your portfolio.

However, if you have more work than you can handle, you can afford to raise your rates.

2. Your experience.

Your experience will vary depending on the project you’re quoting. If you are very experienced with landing pages, you could charge on the higher end of the scale.

But, if the project is for a series of emails ― and you don’t have any experience writing emails ― you might be on the lower end.

3. The value of the project to your client.

Certain projects will allow you to charge more because they’ll make more for your clients. An article, for instance, will make less money for a client than a sales letter.

A single sales letter can bring in hundreds of thousands ― or even millions of dollars ― so it’s worth a few thousand to your clients.

4. The size of your client’s business.

If you’re working for a small business, they won’t have the budget of a huge company. They also won’t get as much return on their investment because their customer base will probably be smaller.

Both these things mean you probably won’t be able to charge as much as you would if you’re working for a large company.

5. Length of copy.

One size doesn’t fit all when it comes to web copy.

If you’re writing to sell a vacuum, you’ll probably need to write less than if you’re selling a new money-making opportunity.

Take into account the length of copy you’ll need to write to sell the product or service and price accordingly.

6. Time you’ll spend writing.

Think about how long the project will take you to complete. Then, multiply it by how much you’d like to make per hour. However, don’t charge less because you have experience and can do something faster.

Keep in mind, your time is valuable and you should be compensated for your skills.

As you can see, there are a lot of things to consider when quoting web-writing jobs.

The figures above are a great place to start, but you also want to test the waters as you gain experience by raising your rates.

Be sure to listen to Rebecca’s webinar on Landing and Pricing the Hottest Web Projects with Ease. She’ll explain how and why you should set web-writing fees and she’ll go into greater detail on what you should charge for certain types of web-writing projects.

Have any questions about what you can make as a web writer ― or what you should charge? Comment below to get an answer.

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Published: March 21, 2012

5 Responses to “How Much Moolah Do Web Writers Make?”

  1. I wasn't aware that web writers can make so much money.

    Apart from this article, I have been keeping upto speed with Bob Bly's educational messages.

    Both of you have helped me in understanding what my skills are worth in the marketplace of ideas and information.

    Thank you so much for your valuable insights here and keep up the great work.

    Look forward to reading your articles in the future too. Have a good one. Cheers.

    Archan Mehta

  2. Thanks, Christine! This was the most helpful post I've read for my business all year! I have decades of experience writing to market causes and non-profits, but not as much experience on the web, though I have web exposure through renowned organizations (4 or 5 pages). Would I charge toward the higher end or the lower end? (I realize web writing is a different ball game, but I have a strong skill set.) THANKS!

    Guest (Kathy Ramsperger)

  3. Hi Christina,

    Thanks for this really helpful article. What would the range be for a press release?




  4. Do clients ever determine how much they are willing to pay based on country in which the writre resides? Or is it just based on quality of the work.


  5. As a professional freelance health copywriter who is living in the real world, I have to comment on this.

    "Well, most web-writing projects are short ― taking less than a day to complete."

    Most projects are not short.

    On average, it takes at least one full day, and on up to two days to do such a project.

    "you could make $25-$250 per ad."

    "will earn you $450-$4,500."

    "ranges from $450-$10,000 depending on the length.

    Wow, can that range be any further apart? That is not helpful at all for wanna-be copywriters.

    Folks, if you want to know a more accurate figure, send an e-mail asking copywriters for their rate card.

    There ya go!

    "A single sales letter can bring in hundreds of thousands ― or even millions of dollars"

    Where did you get that from?

    Guest (Joe)

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