Old Comforts Die Hard – Part 1

“I’m leaving Dell for a new opportunity.” In every meeting, in every email, I repeated those words.

But I kept stumbling over them. Why? Because I had been living a comfortable lie for nine years, and habits are hard to escape.

When I joined AWAI in 2010, I wanted to become a better employee. I joined to hone my copywriting skills. After all, as a marketing manager for Dell, writing strong content was in my job description, and through a good writer, I could always learn new skills.

As I worked through The Accelerated Program for Six-Figure Copywriting, I began to consider a different kind of life. I wondered: could I have a life that wasn’t in the office 7am – 6pm, writing email in bed at 10pm, reviewing documents on Sunday afternoon? I thought that I could.

I began to want the Writer’s Life. I began to NEED the Writer’s Life. I even had dreams about the Writer’s Life.

And then I hesitated FOR TWO YEARS. It wasn’t because I was unclear – I thought about my new life every day. But I couldn’t find a way to leave my corporate job because I felt comfortable.

Dell gave me status, friends, steady pay, benefits and bonuses. I learned many new skills at Dell, got rewarded for my efforts, and achieved a wide range of personal and professional goals. Each day, people knew what to expect from me, and I knew what to expect from my own life. There’s comfort in knowing your place, knowing what you’ll do the next day, and knowing what your frustrations and disappointments look like.

I think it’s normal to crave comfort and do what it takes to get it. Dell gave me comfort. And comfort is seductive. But there’s a problem with comfort that I noticed a few months ago. My next post will tell you what I learned … stay tuned.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: April 30, 2012

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