The You Factor Part 2:
The Wedgwood Phenomena

On July 12, 1730, the 12th son of Thomas and Margaret Wedgwood was born. They were poor, working-class potters, struggling to live in a very harsh, pre-industrial world. They named him Josiah.

By the time he was in his late thirties, Josiah became one of the most renowned potters of his day. By the time of his death in 1793, Wedgwood China was known around the world and in high demand by royalty and peasants alike. To this day, it is synonymous with quality and prestige.

The interesting thing is this: Josiah did not invent china or pottery. He didn’t invent anything, actually. He couldn’t truly even make china that well because as a boy he survived smallpox, but it damaged tissue in his knees, preventing him from running a throwing wheel.

But he could duplicate and tweak ever-so-slightly. So, Josiah took existing materials, processes, colors, patterns, ideas, strategies, and pottery techniques, and simply tweaked them to produce a product that revolutionized pottery, china, and dinnerware.

Oh, and do you know what? His most acclaimed piece of pottery — the thing he spent the most time on … and the thing he got paid the most for — was an effort to make an exact replica of an ancient Roman vase known as the “Portland Vase.”

It seemed the more he replicated past success, the more successful he became.

The Paradox of the “You Factor”

In our world today, there is far too much emphasis placed on creativity. I personally have been caught in this trap more than once. I want to make something new, unique, creative, and awe-inspiring.

Those things are good. But that kind of thinking takes the “You Factor” and distorts it. It fuels the success myth that the only important thing in business is a Unique Selling Proposition (USP). People take the “unique” part and obsess about it.

That is a huge mistake.

Recently, in talking with Michael Masterson, he said to me,

“Marketers make lots of money telling people they should be unique and totally different because it feels right. But 80% of the successful entrepreneurs I know simply duplicated other successful businesses at first. Their only goal was to make money. They understood that without money, nothing else in their business or personal life was possible.”

Dan Kennedy, one of the world’s highest-paid copywriters and business consultants feels the same. Speaking of top copywriters that command fees above $100,000 per project, he said,

“As you might guess, there’s a very, very small fraternity of pro copywriters at this fee level. Most of us know each other very well. I can tell you with authority, we all use these kinds of ‘swipe files’ to efficiently recycle what we know works, rather than to invent from scratch and experiment unnecessarily.”

So, does that mean you can just go around and steal other people’s ideas, products, and services?

No, of course not. But, it also means you don’t have to start from scratch. Business models, products, techniques, etc., are all already out there.

All that is lacking is YOU.

I promised to tell you about the second aspect of the “You Factor” today and this is it.

It is the great secret to all success stories.

Successful men and women — entrepreneurs that live extraordinary lives of fulfillment, excellence, joy, and security — all take existing ideas, patterns, materials, and resources, and then inject themselves.

Here is Where Most Entrepreneurs Utterly Fail

Have you ever asked yourself where most entrepreneurial hopefuls fail? Why is it that so many people want wealth and freedom and a great lifestyle, but don’t obtain it?

Where is the number one point of failure?

It is here: Business idea and product development.

Most people become obsessed with figuring out what creative, unique thing they will sell. They hit that wall until they get frustrated and drop out of the race.

My message to you today is that the wall doesn’t really exist. It’s a myth.

You can simply step around it. Behind the wall is a mountain of products, services, ideas, resources, and techniques already created by thousands of years of human history and ingenuity.

Step around the wall and pick up one or two of them, dust them off, polish ‘em up, and add your personal touch. Then get out there and sell it as a benefit to yourself and others.

You do not need to create … you need to replicate … with a personal flare.

Think about this …

Did Tom Monaghan, the founder of Domino’s Pizza, invent pizza? Nope. They don’t even make a very good pizza. In fact, in 2009 in a taste study by Brand Keys, Domino’s was voted dead last by consumers … tying with Chuck E Cheese! Yet, they have 9,000 stores around the world and are one of the most profitable restaurants in the world.

Or, what about Apple? Did Steve Jobs invent the computer, mp3 player, or cell phone? No.

Or, what about J.K. Rowling, author of the Harry Potter series? Did she invent the plot a backward boy becoming a powerful hero? Nope. Ever heard of Hercules or Superman?

I could go on, but I hope you see the point.

The ideas, products, services, and secrets are all there.

They just need you to pick them up, make them your own, and share them with the world.

The famous Isaac Newton said, “If I have seen further it is by standing on the shoulders of giants.”

The Real Nature of the “You Factor”

In all of these examples, success was obtained by taking existing ideas and resources and replicating success … with a personal twist.

Their unique insights and action are what made the difference.

It is this rich combination between the familiar and the new that creates a powerful attraction factor.

I have said a few times that all you need to do is add yourself — your unique twist and signature.

That is the real “You Factor” here. It is not in the invention or creation. It is in the action and personalization.

So, how do you “pick it up,” act, and personalize in a way that will create success in your life? What do you do? How do you do it?

This is the third aspect of the “You Factor” that I will share with you next week as we continue our discussion about my Golden Life Formula.

No molds. No restrictions. No force feeding. Just YOUR Dreams.

The Golden Life Formula is a framework — a solid foundation upon which you can build any structure you’d like. It gives you the tools and the freedom to do it your way, define your own destiny, and personalize it.

It allows you to activate the “You Factor” in ways that other systems and programs cannot do.

It gives you the power to “stand on the shoulders of giants” in a very powerful, proven way. Much of the work of success is already done for you. It is time for you to pick it up and begin your personal journey toward wealth, happiness, and abundance.

Last week, I had one of the Carefree readers email me and ask if the Golden Life Formula was “code” for learning copywriting … or some other “business in a box” idea. I answered and said,

“No. The Golden Life Formula is a way of living. It is a mentality that allows anyone to create vibrant success in their life, in a way that is best suited for them.”

That is the Golden Life. That is what this is all about.

If you do not yet have access to my Golden Life Formula audio series, I would like to invite you to join the discussion now.

It will come to you automatically and at no cost. You simply need to sign up here:

Click here to receive The Golden Life Formula audio series now.

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Published: April 20, 2012

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