Trim Your Trees To Keep Your
My name is Rae Robinson, and I’ll be taking the reins of The Writer’s Life this week.
Did you know that “trimming your trees” could dramatically improve your business … AND your enjoyment of the writer’s life?
Yes. Tree trimming could:
- reduce the stress in your work life
- give you more free time
- ensure you are writing what you LOVE, not just what pays
Let me explain …
When I was 4 years old, I helped my dad plant 14 trees around our home.
The trees and I literally grew up together … and I was pretty emotionally attached to them.
Every spring, my dad would lug out the clippers, chainsaw, and ladder to perform his annual trimming of the trees.
Sometimes it meant taking out entire branches … sometimes it was just extra sapling growth around the trunk.
I got upset every time.
I thought the pruning was hurting them, as cutting off a finger or a leg would hurt you and me.
My dad always tried to console me with this fact: trimming allows the tree to grow to its fullest potential.
The little branches and saplings were sucking the tree’s water and sunlight away.
These days, I understand what my dad was doing. And since I became a copywriter, I’ve been able to apply that same concept to my freelance business.
I’m sure you’ll be able to relate …
Perhaps you have some things … like habits … a cluttered desk … or even some clients that are holding you back from reaching your fullest potential.
I have ALL of those things.
“Trimming” them has yielded very positive results. And believe it or not, I did the hardest thing first. I broke up with a client that was sucking my water and sunlight away.
Well … figuratively anyway. What he was really doing was paying me $100 for 10-page sales letters on a 24-hour turnaround. I felt rundown, underpaid, and bitter.
But the difference a few weeks later is astounding. I don’t stay up until 3 a.m., I’m getting paid 10x what I was with my new client, and I feel satisfied with my work. It has made a world of difference.
I feel like I’m moving toward my fullest potential.
So that’s what we’ll be talking about this week: why cutting a client or two might be exactly what you need to grow more efficiently.
I don’t want this process to scare you, especially if you’re just starting out or you don’t even have clients yet.
It’s not a frequent occurrence. But when it does need to happen, it’s important to break free of a client that’s holding you back. And it will take some very specific steps that I’ll be sharing with you throughout the week.
With that being said, the purpose of this Writer’s Life series is twofold:
- Ensure that you are working toward growth in your business.
- Ensure that you don’t end up in this situation in the future.
Are you ready?
Tune in tomorrow, where we’ll talk about three signs that you may have a client who could use trimming. In the meantime, if you have any questions, feel free to post your comments below.
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