Trim Your Trees To Keep Your
Business Growing

My name is Rae Robinson, and I’ll be taking the reins of The Writer’s Life this week.

Did you know that “trimming your trees” could dramatically improve your business … AND your enjoyment of the writer’s life?

Yes. Tree trimming could:

  • reduce the stress in your work life
  • give you more free time
  • ensure you are writing what you LOVE, not just what pays

Let me explain …

When I was 4 years old, I helped my dad plant 14 trees around our home.

The trees and I literally grew up together … and I was pretty emotionally attached to them.

Every spring, my dad would lug out the clippers, chainsaw, and ladder to perform his annual trimming of the trees.

Sometimes it meant taking out entire branches … sometimes it was just extra sapling growth around the trunk.

I got upset every time.

I thought the pruning was hurting them, as cutting off a finger or a leg would hurt you and me.

My dad always tried to console me with this fact: trimming allows the tree to grow to its fullest potential.

The little branches and saplings were sucking the tree’s water and sunlight away.

These days, I understand what my dad was doing. And since I became a copywriter, I’ve been able to apply that same concept to my freelance business.

I’m sure you’ll be able to relate …

Perhaps you have some things … like habits … a cluttered desk … or even some clients that are holding you back from reaching your fullest potential.

I have ALL of those things.

“Trimming” them has yielded very positive results. And believe it or not, I did the hardest thing first. I broke up with a client that was sucking my water and sunlight away.

Well … figuratively anyway. What he was really doing was paying me $100 for 10-page sales letters on a 24-hour turnaround. I felt rundown, underpaid, and bitter.

But the difference a few weeks later is astounding. I don’t stay up until 3 a.m., I’m getting paid 10x what I was with my new client, and I feel satisfied with my work. It has made a world of difference.

I feel like I’m moving toward my fullest potential.

So that’s what we’ll be talking about this week: why cutting a client or two might be exactly what you need to grow more efficiently.

I don’t want this process to scare you, especially if you’re just starting out or you don’t even have clients yet.

It’s not a frequent occurrence. But when it does need to happen, it’s important to break free of a client that’s holding you back. And it will take some very specific steps that I’ll be sharing with you throughout the week.

With that being said, the purpose of this Writer’s Life series is twofold:

  1. Ensure that you are working toward growth in your business.
  2. Ensure that you don’t end up in this situation in the future.

Are you ready?

Tune in tomorrow, where we’ll talk about three signs that you may have a client who could use trimming. In the meantime, if you have any questions, feel free to post your comments below.

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Published: April 30, 2012

7 Responses to “Trim Your Trees To Keep Your Business Growing”

  1. Well said! I like the tree trimming analogy. Look forward to more this week.

    Steve RollerApril 30, 2012 at 11:40 am

  2. It is essential to get rid of clients who are holding you back.

    There is no sense in reinforcing that kind of negative behavior.

    You could be working on other projects and assignments.

    That may be a sign that it is time to terminate that game.

    It is better to work with clients who help you self-actualize and reach your full potential, but all clients are not the same.

    It is better to be picky and choosy and find out what works best for you and with whom you are comfortable with.

    Thanks.

    Archan MehtaApril 30, 2012 at 12:32 pm

  3. Good for you, Rae. As Suze Orman exclaims, "You Are Not On Sale!" I'm looking forward to more posts this week.

    LeanneApril 30, 2012 at 7:35 pm

  4. Great post Rae! Well done! So glad you cut loose!

    Guest (Tanya MarCia)April 30, 2012 at 8:12 pm

  5. Never thought of doing this before. Thank you for this useful article. Can't wait to see whats coming next. Keep up the great writing.

    wvcopywriterApril 30, 2012 at 9:52 pm

  6. Couldn't agree more - I've got one of those clients and I need to get shot of her - but she's a friend and I want to retain that relationship but get away from writing copy for virtually nothing!

    Looking forward to your ideas this week.

    PennyMay 1, 2012 at 1:55 am

  7. I would like to know more about how to be a successful blogger as i have a deep interest in that field,please help as i have never done anything on blogging only on facebook,and twitter.I have a gossip account i do on facebook would like to have a supporting blog to o with it.thanks a lot you have been most helpful.

    Guest (zuma)May 3, 2012 at 5:09 am


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