Video Interview:
Ed Gandia Reveals Why Case Studies Are Still One of the Most Powerful Marketing Tactics that Continue to Drive Results for B2B Companies

PortraitAWAI announced today that successful B2B copywriter, Ed Gandia will speak at their first ever B2B Copywriting Intensive workshop, taking place June 25-28, 2012 in Denver, Colorado.

Ed became a successful B2B copywriter in only 27 months — while holding down his demanding full-time sales job. In that short period of time, he took his freelance business from zero to a six-figure income. He grossed $163,181 in his first year as a full-time copywriter … without sacrificing his lifestyle or putting his family's financial future at risk.

More recently, Ed has perfected an easy-to-follow system for writing case studies.

During a recent interview with Steve Slaunwhite, Ed explained why case studies are so important these days for B2B writers – and why this powerful marketing tactic continues to drive results for B2B companies.

He also included the key elements attendees will take away from his presentation at the B2B Copywriting Intensive – including details on the actual hands-on writing exercises they’ll be working and what you can expect to charge for these projects.

Play Video

And then learn how you can be one of the 50 B2B copywriters to work directly with Ed Gandia on successfully launching and growing your B2B copywriting business.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 14, 2012

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