Crash Course on Social Media
[5-Part Video Series]

Social media created a huge opportunity for freelancers last year, and this year that opportunity is growing.

According to eMarketer, total spending on advertising across social media networks was $1.40 billion in 2009, and came in at $1.99 billion in 2010.

In 2011, social media advertising spending broke through the $3 billion threshold – growing 55% in just 1 year.

And, they’re expecting spending on advertising to increase by 28% in 2012!

Social media is no longer an option for companies online, or for freelancers. Social media expertise is now central to the success of every company and freelancer.

And while you don’t need to be a guru, you can’t simply stand on the sidelines and ignore social media either.

You need professional-grade expertise. You need it as a service to offer your clients when they ask for it, and you need to know how it fits into your clients’ marketing mix so that you can write copy that works with their social media efforts too.

So I put together a special 5-part video series “crash course” on social media that includes … why our clients are spending so much money on social media, how it impacts other copy and content we’re writing and just in case you decide you want to offer social media services – how to get clients.

Why You HAVE to Understand Social Media [video 1]

How Social Media Impacts Everything, Including SEO [video 2]

How Social Media is Transforming Online Copy and Content [video 3]

Multiple Opportunities for the Social Media Savvy Writer [video 4]

How to Land Your First Social Media Clients [video 5]

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: May 11, 2012

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