American Writers & Artists Institute Announces First Ever Business-to-Business (B2B) Copywriting Workshop

The leading publisher of direct-response and web copywriting training programs will host the B2B Copywriting Intensive in Denver, Colorado, on June 25-28, 2012.

Delray Beach, FL – May 15, 2012 – American Writers & Artists Institute (AWAI),, today announced its newest workshop that will teach Business-to-Business, or B2B, copywriting. Copywriters in this niche or those in search of a specialization are encouraged to attend. Only 50 spots are available.

At this event, copywriters will learn to improve their writing for this in-demand niche from the top B2B experts in the industry: Bob Bly, Ed Gandia, Gordon Graham, Dianna Huff, and Steve Slaunwhite.

“We’re excited that we managed to get all 5 of these highly sought-after B2B copywriters under one roof to teach aspiring B2B copywriters how to write B2B copy that companies need right now,” says AWAI Co-Managing Partner, and Event Organizer, Rebecca Matter. “The $6.5 trillion B2B industry is a huge opportunity for copywriters, and after leaving this event, attendees will have the skills needed to immediately begin assisting companies with their copy needs.”

"The Business-to-Business world is NOT the same as the consumer mail-order market,” explains Legendary B2B Copywriter, Bob Bly. “I am glad to see AWAI acknowledge this and provide a special event dedicated 100% to B2B copywriting."

At the B2B Copywriting Intensive, there will be hands-on experience through daily writing exercises. “These exercises were specifically designed to improve your writing as you complete them,” says Matter. And attendees will enjoy the opportunity to work one-on-one with each expert and pick their brain in their area of specialization, including case studies, white papers, websites, and lead-generation copy. These are the most in-demand areas of B2B copywriting today. Plus, Bob Bly will be highlighting the best client-getting tips he’s picked up over his decades as a freelance B2B copywriter.

No previous experience in B2B copywriting is necessary to attend this conference. All attendees will receive a free crash-course in B2B basics before the event to ensure they are caught up on all the fundamentals for this niche.

When they leave this conference, attendees will not only have learned how to improve their writing, they’ll also have a roadmap to apply their new skills in the real world. They’ll have samples to show potential clients, as well as a plan to land B2B clients.

And to further encourage attendees to put their skills to use right away, those attendees who land their first project within 90 days also qualify to receive a $1,000 bonus from AWAI to mark becoming working copywriters.

To learn more about the B2B Copywriting Intensive and American Writers & Artists Institute, please visit or call 1-866-879-2924.

About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: May 15, 2012