How Social Media Impacts Your Copy
(Even When You're Not Writing for
Social Media!)

Rebecca Matter here – working this week to uncover what we really need to know about social media as freelancers …

Thankfully, I’m joined by Nick Usborne, who has put together a 5-part video training series for us, so that we can tackle the topic a little bit at a time over the coruse of the week.

Yesterday we talked about why when it comes to your freelance business you want to be more like an architect, rather than a laborer who only has one specific job.

You want to know something about all the parts that make up the house – just like you want to know something about all the pieces that can make up a marketing campaign – including social media.

Along with increasing your value, “being the architect” exposes you to the best opportunities with clients.

But there’s another reason why you should consider learning about social media …

When I first started with AWAI 8 years ago, there were a number of copywriters I met who were choosing to only focus on direct mail, and not learn anything about writing for the Internet.

Yet now we realize that even if a company is mailing direct mail, they still have an online campaign too. And if – as the direct-mail copywriter – you can’t also write the copy for the web, you’re leaving money on the table. Every … single … time.

The same trend is happening with social media right now …

Because just like the Internet impacts the results of a direct mail campaign, social media now impacts all other marketing channels – and that impact is increasing every day.

So in part two of his mini training series, Social Media Insights for Freelancers – Nick talks more about this change, using Google+ as an example, and its impact on search results.

He also shares why you may want to consider being active on Google+ as a freelancer, even if you never plan to offer social media as a service to your clients.

Give it a watch, and then tomorrow we’ll tackle insight #3 – which Nick promises will give all freelancers an easy way to up their game (and their value!) with new and existing clients.

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Published: May 8, 2012

1 Response to “How Social Media Impacts Your Copy”

  1. First of all, thank you for contributing this article: we appreciate your viewpoint here.

    We have to learn to see how seemingly disparate elements are inter-related and inter-connected and inform the whole.

    This "big picture" perspective is what "systems thinking" is all about.

    Copywriters with direct mail experience are not redundant, but they need to expand their horizons.

    Otherwise, they will miss the wood for the trees.

    Writing is no longer restricted to hard copy.

    Archan Mehta


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