American Writers & Artists Institute Releases 5-Step Checklist to Help New Freelancers Pick the Right Copywriting Course for Them

This first-of-its-kind Buyer’s Guide is available right now for free online.

Delray Beach, FL – June 25, 2012 – American Writers & Artists Institute (AWAI),, today announced the release of a free, comprehensive Buyer’s Guide to help people evaluate the copywriting courses available today to pick the one that best meets their needs.

“There are a lot of copywriting programs out there that promise a lot,” says Katie Yeakle, Executive Director of AWAI. “This Guide will help prospective copywriters pick the one that’s right for them and ensure they don’t spend money on one that isn’t top quality.”

The Copywriting Course Buyer’s Guide includes a 5-Step Checklist. Step 1 includes tips for evaluating what is included in the curriculum of the copywriting course. Reviewing what material is covered helps verify which copywriting course is most all-inclusive. Studying the course blueprint is a great way to make sure the promises made by the publisher are realistic and that the program offers real value.

Next, the online Guide helps freelancers research the qualifications of those behind the program. Knowing the track record, background, and experiences of the program contributors — and the real-world results they’ve seen from using the techniques included — is very important.

Along with that goes the next step on the checklist: finding out the track record of those who’ve gone through the copywriting course. What did those who completed the program achieve? Step 3 outlines how to look for evidence of results. This information gives prospective freelancers an idea of the quality of the program, as well as the potential for success in a copywriting career after completing it.

Step 4 in the Buyer’s Guide is to study reviews by industry experts. The respect of successful, working copywriters and marketers is another sign that a copywriting course is worth going through. As experts, they can spot a truly superior program. So be sure to look for evaluations from well-known names in the industry.

And finally, the last thing to check when evaluating a copywriting course is whether it’s a one-shot deal … or does the copywriting program provide ongoing value and support to participants. For example, check for the plan to help freelancers land copywriting projects of their own, build their freelance business, continue their learning as needed, and stay motivated after they complete the program.

To learn more about AWAI’s new Copywriting Course Buyer’s Guide and American Writers & Artists Institute, please visit and or call 1-866-879-2924.

About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: June 25, 2012