Identify a Profitable Website Concept
Using Keywords

The biggest question facing those looking to make money with a website is: How can I know my ideas will pan out profitably?

After all, it takes time to build a website. Before you start, you should know that your concept for a website will have a good chance of giving you a high return on your investment.

No problem – get your answers from Mother Google herself. Here’s how …

When you want to find information on the Internet, you tell the search engine exactly what you want to know:

  • You type a logical query phrase, short or long, into a search engine.
  • The search engine then offers you millions of search results, ranked according to its understanding of the query and of the relevance of websites to the search query.

Not surprisingly, search engines keep track of every one of those queries. They know how many times people type in exact queries, such as ‘raising rabbits’ or ‘digestive system of herbivores vs. carnivores’ or ‘how do you know if your rabbit is pregnant.’

(I run a successful website about raising rabbits, hence the rabbit examples.)

They know how many websites around the entire globe supply information on every single query entered into their search boxes. They then sell these numbers to various services, which in turn supply the statistics to people who run websites (like you and me) and to SEO gurus.

You need to get your hands on those search statistics for many reasons:

  1. Keywords show you in advance the topics that others care about.
  2. Keywords will reveal the strengths or weaknesses in a concept or topic for your site by revealing topics of high or low interest, and low competition or overwhelming competition.
  3. Keywords become a part of the ideal domain URL or web address.
  4. Keywords help to identify the monetization potential for income from Google AdSense and other contextual links.
  5. Keywords are the hooks that draw traffic to your website. LOTS of traffic, without you paying a dime for that traffic.
  6. Keywords turn you into an expert, resulting in MONEY.

Almost everything you need to know before building a website is right there in the keyword numbers, including the quality of the website concept you have in mind.

What you’ll need, then, is a keyword analysis tool such as Wordtracker. On the other hand, SiteBuildIt!, the turnkey web-hosting service that I use, includes their invaluable keyword analysis tool, BrainstormIt, in its website hosting package. This article will include keyword analysis as provided by BrainstormIt since I am familiar with it.

(Want to run your own ideas through BrainstormIt? SiteBuildIt! offers a full 3-month unconditional trial period with the purchase of an SBI website. The cost to you is discounted with the purchase of AWAI’s How to Write Your Own Money-Making Websites program. When you place your MMW order online, simply click on “Special Deals” and follow the directions.)

Here’s how the keywords help you analyze your potential site concepts for excellence.

When it came time for me to decide on a site concept, I knew there was one niche about which I was genuinely passionate – rabbits.

I love rabbits, those long-eared, cute, cuddly – and edible – furballs. I’ve been passionately raising livestock rabbits ‘forever’ and thoroughly enjoying it. Since an informational website of necessity requires many pages of information, I could hardly imagine writing long-term about anything else.

Consider your passions, your skills, your training and education, or even simply a topic or a niche that fascinates you, whether or not you are necessarily an expert in that niche at the moment. Choose three of the most promising of these topics or niches.

Run searches on the main descriptive word for those ‘site concepts.’ Each search will most likely return hundreds of different keywords, all containing the main search term.

For me, that term was ‘rabbit.’ BrainstormIt returned 1,000 keyword phrases, from ‘rabbit’ to ‘plush rabbit toys’ to ‘what do rabbits eat,’ along with the current usage and supply statistics. Here is a chart containing a fraction of the information I received.

Keyword Phrase Demand Supply
rabbit 84923 269151
rabbits 53752 65407
raising rabbits 3229 199
plush rabbit toys 109 4

Interpreting the keyword information:

  1. Keyword Phrase: The exact terms real people are typing into search bars right now. Wow, now you can see into people’s heads! A LOT of people were searching using the exact term ‘rabbit.’ And not very many were searching using the term ‘plush rabbit toys.’
  2. Demand: How many searches are conducted for this term every month. Look for site concept keywords with a demand number over a few thousand. For ‘rabbit,’ these 5-figure demand numbers are outstanding. This tells me that there are a high number of searches for both ‘rabbit’ and ‘rabbits.’ If I created keyword-focused pages on various facets of ‘rabbits,’ I could eventually expect high traffic.
  3. Supply: How many sources of information exist on the Internet for this search term. This number is an indication of the breadth of the topic and the amount of competition I might encounter on the search engine results pages. ‘Rabbit’ is a very high-competition keyword, too broad if I want to succeed in my lifetime. The keyword ‘plush rabbit toys’ represents a teeny-tiny, exceedingly narrow niche populated by few people.
  4. Interpreting the numbers: ‘Rabbits’ (plural) falls right into the supply “sweet spot” of 30,000 – 70,000. These numbers indicate a LOT of interest in rabbits.

Whether you use BrainstormIt, Wordtracker, or even a free service such as Google’s AdWords Estimator, you’ll be looking for keyword terms or phrases with a sufficient number of monthly searches and enough supply to indicate a broad but not too broad interest in your potential site concept.

Before securing a domain name, however, I needed to know if ‘rabbits’ as a site concept could pay me for my time investment.

What is the money-making potential for your site concept?

The best way to research the profit potential of your website idea is to check out your competition. What are they selling? Again, a simple Google search is the best place to start.

Google keywords related to your new business and see what pops up both in the free, “organic” results and in the paid ads at the top and to the right of the search results.

If you see no advertisers and just a few websites pop up in the free results, you might have a problem selling products. If people were buying products related to this niche, there would be a ton of companies large and small buying up ad space.

It doesn’t necessarily mean you should throw in the towel on a site concept you feel passionate about, however. Many other ways to monetize your website exist (we’ll go over several in future articles): affiliate marketing, Google AdSense, e-goods, services, web professionals, finder’s fees, rentals, referrals, advertising fees, net auctions, network marketing, and even sending customers to your brick-and-mortar business. If people aren’t buying products, you won’t be able to count on marketing loads of products or hard goods. But every additional marketing avenue you use is another stream of income. Identify and utilize as many as are feasible for your site concept and situation.

Knowing the strengths of keywords in advance makes all the difference. Now you can write a website on a topic people long to find info about and buy related products. And with low competition, the pages of your website will rise like cream to the top of the search engine results pages faster than you thought possible.

If a rabbit farmer can do it at, then so can you!

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Published: June 18, 2012

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