Breaking News …
Jenny Thompson: Increasing Profits More than 3,500% with Her Strategic Marketing Expertise and Daring Copy ― Confirmed to Speak at AWAI’s 2012 Bootcamp!

AWAI is excited to announce that Jenny Thompson, President of NewMarket Health, a subsidiary of Agora Inc., will be speaking at the 2012 FastTrack to Copywriting Success Bootcamp and Job Fair, October 24-27, in Delray Beach, Florida.

If you’re dying to “Get Gorgeous While You Sleep,” wishing you could “Pee Like a Firehose,” or ready to be “Pain-Free in 45 Seconds,” then you already know Jenny Thompson.

For almost 15 years, Jenny and her team at Agora’s NewMarket Health business are leading the industry in putting out audacious copy that works.

Jenny’s philosophy: If your copy gets customers to act, it isn’t hype … it’s brilliant!

And while so many companies are seeing their businesses and customer bases shrink, NewMarket Health has had three record-breaking years in a row, with two of its newsletters shattering previous subscription records at the same time it enjoyed three of its most successful supplement launches in history.

At the 2012 Bootcamp, Jenny will be presenting on the topic: “How to Avoid a Few of the Worst Traps Copywriters Fall Into,” including …

  • Why it’s critical to understand the legalities of writing for the health market
  • How using fear as an emotion is a big “no, no” … and what to use instead
  • The ONE major difference between writing for the health market and writing for any other product/service
  • Why your opportunities to earn royalties for years on end in the health industry are HUGE — and how to write a control that gets mailed over and over
  • And much, MUCH MORE!

“I think there are some things that are easy to avoid, if you know to look for them, that can get your copy through much faster — not just with the client but also with the legal team — and make it a much easier, more pleasant, efficient experience for everybody but also turn out better, stronger copy,” explains Jenny.

Not only will copywriters be excited to attend Bootcamp for Jenny’s presentation, they’ll be even more amped up to learn that NewMarket Health will be searching for fresh new copywriting talent at this year’s Job Fair.

Jenny even provided some advice for new and aspiring copywriters that want to get into the business and truly succeed with potential clients …

It’s old-fashioned advice but I really think it’s still the best thing to read a ton of copy, and find out what the controls are — and this is an old secret of Michael Masterson — but to handwrite a package, copying a control.”

“I also think it’s very important to ask them what packages have failed and read those packages because I think a lot of times what happens is it’s hard for writers to recognize the difference between strong and weak copy if they don’t really know what comprises weak copy. And you can see the disconnect, and if you spend some time really deconstructing a strong control versus a failed test, you really understand and are able to identify for yourself what elements could interfere with the success of your package.”

Secure your spot for AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair, October 24-27, 2012, in Delray Beach.

Here’s a reservation form to make it easy, or call Barb, Pat, or Debbie toll-free at 866-879-2924.

Get in now while low payment plans are available, and the Early Bird registration discount still applies.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: June 14, 2012

1 Response to “Jenny Thompson: Increasing Profits More than 3,500% with Her Strategic Marketing Expertise and Daring Copy ― Confirmed to Speak at AWAI’s 2012 Bootcamp! ”

  1. Thank you.

    The compare and contrast model is useful in copywriting.

    It is important to know the difference between what has worked in the past versus what has not worked in the past.

    You have to be smart about copywriting because your target audience will judge you based on your performance.

    The honest feedback you receive from your clients and their customers can be once again applied to your copywriting.

    That is why there is an almost elegant and simple message behind the feedback and feedforward cyle: keep an open mind and be willing to stay in the learning mode and don't be afraid to make mistakes.

    Even if you fail, after all, your copy can only read better if you are willing and able to give it another shot.

    Archan Mehta

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)