Meet Bob

So far this week, you’ve had an insider’s look at three very different – yet successful – AWAI members.

You’ve probably already heard it a dozen times, but I’ll say it again. You CAN live the writer’s life if you apply yourself.

That’s why today I’d like to tell you a little about AWAI member Bob Sands.

Bob SandsYou might remember him from earlier this month. He took over the reins of The Writer’s Life and shared some excellent tips on using the power of story in your copy.

I had the pleasure of talking with Bob and found out a little more about his background, along with some of the lessons responsible for his success.

Bob’s writing career actually began over 20 years ago out of necessity. He’d just become an ordained minister and had to write his own talks. In addition, he was part of a daily radio show where he had to write his own broadcasts along with the commercials paid for by any sponsors.

It wasn’t until Bob came across AWAI that he seriously considered freelancing full time. Lucky for him, he dived in head first.

Today, Bob is the owner of Communicate for Impact – a business that offers communication consulting and services for political campaigns, non-profits, and businesses looking to stand out. As a result, he’s now living the writer’s life. He has plenty of time to help out with his church … and more than enough time to spend with his family.

Some important lessons in success I got from Bob:

  1. Don’t be afraid to invest in your education. Even though Bob knew how to write very well, he still needed to gain the “nuts and bolts” of how to write the kinds of copy he’s now getting paid for (speech writing, social media, and web writing). He wouldn’t be where he is today had he not made the commitment to get the knowledge he needed. So it’s no surprise that Bob suggests you ALWAYS invest in your education so you can shorten your learning curve.
  2. S-T-R-E-T-C-H yourself! Bob recommends you regularly push out of your comfort zone and allow your fears to STRETCH you instead of stopping you. And the only way to do that is to continually take action. Keep plugging along even when things get challenging. It’s the only way to make it to the finish line.

I completely agree with Bob. In fact, I’ve written an article on stretching yourself and getting out of your comfort zone. You can read it here.

One more thing … why not share some of your own experiences? Leave a comment and let us know if there’s ever been a time where you HAD to get out of your comfort zone … and what was the result?

I’d love to hear your stories!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: June 28, 2012

4 Responses to “Meet Bob”

  1. Great article, once again, and thank you for this contribution.

    If memory serves, I believe I have read some of Bob's work on your website, AWAI.

    Every once in a while, it is necessary to step out of your comfort zone.

    Being worldly and wise is not only for the well-heeled, but also for common folks like you and I.

    Learning any new skill involves taking risks. You have to possess a thick skin if you fail, but you have to be prepared to pick yourself up from the dust and get back in the saddle again.

    Archan MehtaJune 28, 2012 at 10:41 am

  2. Great article, G, and I heartily agree. Pushing through the barriers, and breaking out of our comfort zone destroys fear, makes us more resilient and builds confidence. It also gets us the income!

    CyndeeJune 28, 2012 at 2:53 pm

  3. I could give many examples of getting out of my comfort zone as a writer. However, my 23 yr. old daughter recently, made an amazing change her life. In the past, she ignored or put off doing anything important or unpleasant and it would eventually come back to haunt her. In addition, her self esteem was very low. She recent decided to change. She charges in full speed and just gets things done. She is amazed by how great it makes her feel and I can see a huge change in her self esteem.It works.

    Mary CJune 28, 2012 at 4:51 pm

  4. As an independent Mary Kay bueaty consultant, I had to step out of my comfort zone to hand out my business card. The result of doing this was a boost in my confidence.

    Guest (Gina Bateman)June 28, 2012 at 8:16 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)