Do You Have What it Takes to Be a Publicist?

Phew! I just got back from a whirlwind trip to Vegas, and I’m still running on adrenaline … but not because I won at the slot machines, danced the night away, or hung out at the pool.

No, my trip was all about networking with top business professionals, going through “secret” entrances and exits with my celebrity clients, and eating at some of the top restaurants in the world … at no cost.

Yes, I did some work during my trip, but I had exciting, once-in-a-lifetime experiences most people only dream of having.


I’m a publicist.

I don’t have a boss.

I choose the people I work with and when I want to work.

I have control over my life … and I get a nice salary at the same time.

And the best part is … it’s not rocket science. Anyone can become a publicist.

In fact, I started where a lot of you are now. The Monday morning after attending the AWAI Bootcamp in 2004, I was called into my boss’s office. And out of the blue, he informed me that they were cutting costs and I was being laid off.


But instead of panicking, I thought fast, and used the knowledge I had gained at AWAI. My boss was impressed with the benefits I provided to him, and instead of losing my job, I left the office that day with my first client and a new life. Today, I have a successful PR and SEO copywriting business, and I’ve never looked back.

And you can do it too! Publicists are in demand.

According to the Bureau of Labor Statistics:

“Employment of public relations specialists is expected to grow 23 percent from 2010 to 2020, faster than the average for all occupations. Growth … will be driven by the need for organizations to maintain their public image in a high-information age and with the growth of social media.”

If you can learn how to …

  • Write press releases
  • Develop interesting story ideas
  • Pitch stories to media members

 … and a few other skills, you can be a publicist.

After I started my PR business and left the drudgery of 8-to-5 “cubicle world” behind, my life changed.

Now, I get up in the morning when I want, and I control my own schedule. I work on the things I want to work on and have free time to work out, spend time with friends and family … and do one of my favorite hobbies … scuba dive!

It’s empowering, and I wouldn’t change my life for anything.

That’s one of the reasons I wrote the Secrets of Becoming a Publicist program for AWAI. I wanted to share what I’d learned with other AWAI members like you so you can change your life for the better too.

Now, I’m not going to lie. Being a publicist is not for everyone, and you probably won’t be hanging out with celebrities, eating fancy dinners, or getting a huge paycheck right away … like everything in life that is worth having, it takes time and effort.

But once you master the skills I discuss in the program (like those above), you can create a career in public relations — a career you can make into anything you like!

I love my life right now, and it all started with learning a few simple skills, practicing, and taking action!

As a fellow AWAI member, I invite you to try my program and see if being a publicist is right for you. You’ll get lots of insider tips to help improve your writing, meet new clients fast, and become a better business person. Plus, you may find the career of your dreams!

To start your new life as a publicist, check out this information.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: July 18, 2012

1 Response to “Do You Have What it Takes to Be a Publicist?”

  1. Thank you for contributing this article. I really enjoyed reading it.

    However, your article is, unfortunately, short on details. It would have been helpful if you had taken the time to give us specific examples from your own work-life.

    PR is about having excellent written and oral communication skills.

    You also need to be conversant with blogging, social media and the internet.

    In the past, PR types wrote for the print media, but now the written word is going on-line.

    However, PR means long hours and unscheduled interruptions too.

    Archan Mehta

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