“It’s Your Summer of Money” Challenge Opportunity #6
Become a Graphic Designer
By Rebecca Matter

For today’s “It’s Your Summer of Money” Challenge, I’d like to share with you something a little different …

It’s an opportunity that doesn’t involve any writing — yet goes hand in hand with the printed word.

And the good news is … practically EVERY business out there needs this service.

From your local dry cleaner to some of the biggest corporations in the world (and everything in between), businesses of all shapes and sizes regularly pay someone to complete this kind of assignment.

Best of all, you’ll never have to suffer a case of the “blank page” blues!

What is today’s opportunity?

Graphic design.

Take a good look at what you receive in your mailbox. You’ll see PLENTY of examples of graphic design at work (some better than others!). These businesses paid someone to create those pieces.

And if you’re looking for a path to the writer’s life that doesn’t involve any writing … that someone could be YOU.

Don’t worry. You don’t need any artistic talent or ability.

In fact, you don’t even have to be able to draw a straight line. If you can point and click with your mouse, you could earn a great living from home (or anywhere in the world you choose) as a graphic designer.

So what exactly does a graphic designer do?

Graphic designers work with writers, clients, and/or marketing teams to create visuals or graphics that help sell a particular product or service.

In essence, you’re creating the look and style of the message.

That means you don’t have to stress out with thoughts like “What should I write next?” or “What should the Big Idea be?”

Instead, you’ll be working to make the words that are on the page look good.

Some of the most common kinds of projects you’ll work on include:

  • Sales letters
  • Brochures, pamphlets, and flyers
  • Newsletters
  • E-books and e-zines
  • Websites and landing pages
  • Special reports
  • Post cards
  • Advertisements

Your job is to help the words on the page command attention, be easy to read, and support any important points being made — which ultimately helps boost sales!

Is there really a demand for this?


In fact, the demand just keeps growing. Take a look:

  • It’s estimated there will be a 13% growth in the employment of graphic designers through 2020.
  • The number of graphic design businesses is expected to grow 11% through the next year.
  • And most importantly, jobs in graphic design are projected to exceed those of any other design-related field through 2014.

Even better — you’ll be in high-demand regardless of what’s going on in the economy.

Here’s why: When the economy is GOOD, companies tend to allocate large budgets each year toward marketing, graphics, design, advertising, and online marketing. That’s great news for you …

When the economy is BAD, companies will usually run leaner operations. This means they don’t have as many people on staff to complete the projects they need done. So they are forced to hire freelancers instead of taking on new employees (still good for you!). Plus, every smart CEO and business owner knows that marketing and advertising are not places to cut expenses during a down economy. Still great news for you …

Either way, you WIN!

How much money can I make as a graphic designer?

The pay is good and only gets better the longer you are in the business.

That’s because as your skill level increases, so does the amount you can confidently charge clients to complete a project.

To give you an idea, $45 – $85 per hour is fairly average for someone with a little experience under his or her belt.

For those with more experience and skill, $250 per hour (or more) is NOT out of the question!

And once you’re known in the industry?

You could command multiple thousands of dollars to design major packages that are directly tied to sales efforts.

Do I need any qualifications (or artistic talent!)?

As far as artistic talent goes, it’s not necessary. If all you can draw are stick figures, that’s perfectly fine.

Remember, almost all the work is done by clicking away with your computer mouse. You just need an eye for what works and what doesn’t — a skill that can easily be developed.

Aside from that, you’ll need to:

  • Be a great listener (so you can make your clients happy!)
  • Take notes and follow directions
  • Decide if something is visually EASY or HARD to read
  • Be able to schedule your time and meet deadlines

How easy is it to get started?

Pretty easy once you understand the key fundamentals of good design.

In fact, you could have your graphic design business up and running very quickly.

That’s because clients are easy to find — practically every business out there regularly needs marketing materials designed.

You could easily start with small businesses in your local area. Sometimes, getting a client could be as easy as talking to people you already know and mentioning in passing that you are a graphic designer.

Best of all, the work is creative, fun, and energizing. You can do it from anywhere in the world you call home. All you need is your computer and an Internet connection.

So if graphic design sounds like a good fit for you and your goals, the quickest way to get started is with AWAI’s Graphic Design Success, written by one of the top pros in the industry — Lori Haller.

Lori has been a successful graphic designer for over 20 years, creating winning direct-mail packages for a wide variety of clients, including National Geographic, Oprah, and Kay Jewelers. Her experience stretches from logo design, corporate identity packages, and product development … to brochures, book design, sales letters, and more.

And in Graphic Design Success, Lori shows you everything she knows about how to make a page’s layout “come alive” and grab your reader’s attention.

You’ll also learn the five common elements of a direct-mail package, including how to arrange copy and graphics on a page with a click of your mouse.

Plus, Lori teaches you every fundamental you need in order to succeed … showing you plenty of “wrong” vs. “right” examples that illustrate what works best and what to avoid. Once you see good and bad design side-by-side, the right way becomes obvious and second nature to you.

By the time you finish this program, you’ll have real-world techniques you can use to design almost any project that comes your way. Best of all, you’ll know more about good direct-marketing design than most other freelance graphic designers out there.

And, during the "It's Your Summer of Money” Challenge special, you can save 50% on Graphic Design Success if you order right now.

Plus, you'll also get an easy-to-follow plan for the next 30, 60, and 90 days from Lori to ensure you'll have your business up and running by Labor Day.

Remember, you don't need to be a Picasso.

All you need to do is be able to click your mouse and follow a few simple guidelines — and by summer’s end, you could have your own graphic design studio up and running!

One more thing — While this is a great opportunity for anyone looking to replace their full-time job and live the writer’s life, it’s also great for anyone already living their version of the writer’s life. That’s because graphic design could easily become an add-on service to offer your existing clients or a nice way to create additional income with new clients.

In fact, if you’re already a copywriter, you could increase your fees by 50% per project just for laying out the copy!

Remember, the “It’s Your Summer of Money” Challenge expires Friday, July 20th! Just to recap what makes this such a great opportunity for you: 1) a 50% discount off each of the programs, 2) a full "make-money-or-else" guarantee that runs for a full year, and 3) a complete 30/60/90 day plan so you’ll know exactly what to do every step of the way!

Don't miss out on your "Summer of Money” …

Order right now …

Or learn more about this program here …

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: July 18, 2012

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)