My Favorite Time of Year

The copywriting world is already buzzing with excitement over this year’s AWAI Bootcamp … and it’s not until October.

A few years ago, I couldn’t understand this excitement. I thought Bootcamp was just a business conference. But after I finally had the opportunity to attend last year, I get it.

From early in the morning until late at night, you’ll get training from some of the best copywriters in the world. You’ll sit next to successful freelancers who were in your shoes just starting out a short time ago. Living the writer’s life – and making six figures a year – will suddenly become real and attainable.

After the training sessions at last year’s event, Joshua Boswell, Rebecca Matter, Katie Yeakle, Mindy McHorse, Michael Masterson and many others were available to chat one on one, give advice, or go to dinner. Jay White gave me an autoresponder critique, and Paul Hollingshead even bought me a drink.

You’ll also meet marketers that are desperate for new writers. It’s no exaggeration when I tell you the assignments I got from contacts at the Job Fair more than paid for my enrollment in Bootcamp and a week in Florida for me – and my husband. Those marketers are still calling and hiring me six months later.

Bootcamp truly is the place where you’ll get everything you need to live the writer’s life.

But there’s also a lot going on. It can seem a bit overwhelming. By preparing now, you can stay calm and get the most out of the experience.

Here are three ways you can take advantage of everything Bootcamp has to offer:

  1. Register early so you can start working on the spec assignments. Specs are “tryouts” in which Bootcamp attendees can submit a new headline and lead for a sales letter for an AWAI product. The deadline for these assignments is before Bootcamp because if your entry is selected, you’ll receive a $1,000 check on the spot at the event.
  2. Be prepared to learn a lot and ask questions. I wasn’t quite sure what to expect from my first Bootcamp, and I wish I had been better prepared with questions for the speakers and other A-level copywriters. You can prepare now by creating an index card for each person you’d like to talk to. Write your questions down so when you bump into them – and you will – you’ll know what to ask.
  3. Commit to doing at least three spec assignments. The Job Fair was definitely unfamiliar territory. I thought it would be difficult to get a moment to speak to the marketers and they would be flooded with other copywriters. But many of them had a lot of time to talk, and you should be ready to capitalize on that. My advice is to look through the Job Fair spec assignments beforehand and choose at least three to complete. Then get started. As you come up with questions, write them down to ask the marketer at the Job Fair. You’ll make an impression and get extra information to give you a better shot at winning the spec.

If you haven’t checked out AWAI’s website dedicated completely to Bootcamp 2012, go here now. The testimonials alone will get you excited. Then go here to tell me what you’re most excited about.

I’ll be back tomorrow to take you behind the scenes of my Bootcamp experience. You’ll hear the lessons I learned to take my business to a whole new level – and why I’m planning to do it again this October.

Until then, check out this article where I share six success strategies I learned at Bootcamp 2011.

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The Professional Writers’ Alliance

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Published: July 23, 2012

1 Response to “My Favorite Time of Year”

  1. Thank you for contributing this article. I really enjoyed reading it.

    I think events like this one are important.


    Because writers are solitary creatures and need to step out of their comfort zones every once in a blue moon.

    Such events are a great opportunity to network and meet like-minded people over dinner or drinks or a speech.

    And business can be transacted when you meet people at such events, because they are more relaxed let down their guard.

    Carpe Diem: seize the day.

    Archan Mehta

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