5 Quick & Easy Ways to Be Memorable
Do you know people who just want to fit in, blend into the crowd, not draw attention to themselves?
I hope you’re not one of them. At least, not professionally! Let me explain …
These days, we’re bombarded with millions of bits of information each and every day. That’s a lot for our brains to process! How do we remember it all?
We don’t. We can’t.
So if we accept that we won’t remember all that we’re exposed to, we have to accept that other people won’t either.
And if we accept this, then we need to do all we can to make sure we (and the services we offer as freelance writers) are one of the things that they DO remember.
We have to make ourselves MEMORABLE!
How the heck do we do that? Especially those of us who are naturally shy and introverted?
It’s not as hard as you might think. In fact, with the right system, it can be extremely quick and easy to make sure the new people you meet remember you.
But don’t take my word for it … decide for yourself. Here’s my five-part system for following up and being memorable:
1. Take Notes
You’ll likely have exchanged business cards if you’ve made a connection and want to keep in touch with someone. Or maybe you’ve written down their contact information on a napkin or some other available scrap of paper.
Don’t stop at their contact information, though. Make notes to help you remember this person: topics that you talked about, shared interests that you discovered, and things you have in common that will help you build a stronger relationship.
I write notes right on their business card. The topics of pets and children come up frequently in my conversations, so I make notes of the type of dog, the sports the kids play, any interests we have in common …
Anything that will help me connect on a deeper level when I follow up.
And when do I write these notes to myself? Sometimes, right when we’re speaking – people are actually flattered when they see I care enough to jot down notes of what they’ve told me. Sometimes, I do it out in the car afterwards or before I speak to my next connection at a networking event.
The “when” isn’t as important as just doing it.
2. Say Thank You
Your good manners will set you apart from the crowd when you send an immediate thank-you email or card.
Something like, “Thank you for taking the time to talk with me today …”
It may strike you as old-fashioned, but a simple thank-you goes a long way in making you memorable. And, really, how much time does it take to send an email or write a quick note?
By the way, I like to send a handwritten thank-you on a pretty note card so I can include a few more of my business cards for the recipient to “please share” with others.
3. Strengthen the Connection
Connect on social media. Send a friend request. Like their business page on Facebook. Follow them on Twitter. Engage!
For example, you might tag them in a post like this: “Great chat with [name] at [event] this morning. Looking forward to the next one!”
Remember, you’re building a relationship. You’re getting the other person to know, like, and trust you. The best way to do that is to know, like, and trust THEM.
The time you spend strengthening the connection now will pay off with a better understanding of each other … a stronger relationship later.
4. Share Something of Value
If you’ve connected with the other person on social media, it’s extremely easy to share a link to an interesting article, an inspirational photo, quote, etc. I’m not talking about funny animal viral videos. This should be something related to their business or interests that they’ll find valuable.
And if they aren’t active on social media? Well, links work just as well on email!
This shows that you’re genuinely interested in them. It also shows that they were important enough for you to go the extra mile.
Of the small percentage of networkers who send a follow-up note or email, even fewer of these will take the additional step of providing something that the other person will find valuable.
When you do both, you’re putting yourself in the ranks of the very top networkers – the most memorable people around.
5. Ask for an Introduction to Someone Else
At this point, you can enlist your new friend as your word-of-mouth ambassador. (Read my article “Be Specific – You Just Might Get What You Ask For” for more on getting friends to spread the word about you and your business.)
You can say something like, “You probably don’t need my services, but I’d really appreciate your help with an introduction if you know someone else who might.”
This is great because most people are trying to sell something. And we will set ourselves apart by NOT doing this!
There also are a few other benefits to not trying to make a sale with your new connection:
- You have given them a graceful “out” if there’s a reason they are unable to use your services at the present time. For example, if the boss’s niece is handling what you would do for them, or if there is no budget, or whatever the objection might have been.
- If they DO want to work with you, it is now THEIR idea, and you are operating from a position of greater strength. The dynamics have subtly shifted. Instead of you selling to them and waiting for a “yes” or “no,” now they are asking you for help, and you have the power to say “yes” or “no.”
- You have opened the door to limitless opportunity because you really don’t know whom else they may know.
So there you have it. A quick-and-easy system to stand out and get noticed.
Following up will make you memorable because most people don’t …
Not trying to make a sale or close a deal will make you memorable because most people do …
And memorable people get the referrals and the eventual sales to grow their businesses and succeed.
I hope so!
As Dr. Seuss said, “Why fit in when you were born to stand out?”
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