Is Your Timer Set to Automatically Water Your Growing Business?
Has this ever happened to you?
You plant some gorgeous flowers in your garden … they’re vibrant, lush … perfect.
Then you get busy. You forget to water them. The next time you go out to admire them, they’re wilted and dying.
This has certainly happened to me … more times than I care to admit. But there’s a simple fix to my forgetful watering problem – the automatic timer.
The sprinklers just do their thing automatically. I don’t have to remember. I can take one more thing off my to-do list!
The sprinkler timer does for my garden what my Automatic Ask strategy does for my word-of-mouth and referral marketing campaign.
Let me explain …
I send a lot of emails – both personally and professionally. So a lot of people see my email signature … at least those who read my emails all the way through to the end!
I’ve programmed an automatic P.S. into my signature that reads like this: P.S. Who do you know who wants their business to be more visible, credible, and profitable online? I would be honored to meet your referral and see if I can help! All my contact info is up above. Thank you!
I’m reaching out, reminding people what I do, and asking for referrals … and I don’t have to remember to do it! It’s not on my to-do list. I don’t even have to think about it!
Now, my results with this strategy aren’t measurable. I don’t know if my P.S. prompted a particular referral introduction, or if it was a post on my Facebook page, or a blog post, or a chat over coffee I had last week with the person providing the referral.
But I do know that the more people see my message (in this case, my reminder about referrals), the more likely they are to take action … the more likely I am to receive that referral and gain a new client.
I’ve got a similar Automatic Ask line on the bottom of my invoices: Referrals are the highest compliments! Who else do you know who wants to be more visible, credible, and profitable online?
It’s not pushy. It’s simply planting the seed of a potential referral and keeping my word-of-mouth marketing campaign “watered.”
I plan to put a similar Automatic Ask line on the back of my business cards the next time I get them printed.
So what do you think? Will having an Automatic Ask line help YOU plant the seeds for referrals? Are you doing this already? Please leave me a comment and share what your Automatic Ask looks like and where you use it!
Tomorrow is the last day of our weeklong “growing season,” and I’ve saved some of my best tips for last. So be sure to check back before you pack it in for the weekend.
And if you didn’t already take a look at Bob Bly’s Get Clients in 30 Days Challenge, I still think you should! Learn how to market and promote yourself with proven techniques from some of the best copywriters out there – folks like Joshua Boswell, Ed Gandia, Herschell Gordon Lewis, Nick Usborne, Michael Stelzner, and Ilise Benun.
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