How to Bloom Wherever You're Planted

Michele Peterson here, and I’m back again for our last edition of growing season week here at The Writer’s Life.

I hope you’ve been inspired to plant your own word-of-mouth marketing and referral seeds with all the people you know, and even those whom you don’t … yet.

Have you started to find fertile soil in which to plant those seeds within local groups and service clubs? Have you set your timer to water your garden with Automatic Ask lines so that it thrives?

I hope so because today we’re going to think outside the planter box …

I believe – and experience backs me up here – that you can find networking opportunities EVERYWHERE if you’re looking.

Let me give you an example …

I recently helped chaperone a school field trip to the zoo (a benefit of the writer’s life that I really enjoy).

On the bus, I sat next to another mom – someone I had seen around campus but had never really spoken to before. Of course, the “So what do you do?” question came up.

I told her about my freelance web copywriting business and a little about how I help businesses with their online marketing. It just so happens that she has a brother-in-law AND a friend who could use my help!

I gave her some business cards and jotted down the names of her referrals in the notepad that I always carry in my purse.

It’s just that easy!

By the way, in asking what SHE does, I found out that it’s her dream to own her own clothing business. We brainstormed ideas on that, and I gave her some names of people I know who could help her, including my own when the time is right!

In addition to school field trips, I’ve also given and received referrals at youth athletic games (yes, I was a soccer mom until just last year, and now I’m a year-round baseball mom!), in line at the coffee shop, at the beauty salon, at my chiropractor’s office, at the bank, at a PTA carnival … the list goes on and on.

(If you want some ideas about how to tell people what you do, check out my article from earlier in the week: “Be Specific – You Just Might Get What You Ask For.”)

It takes a little practice to become comfortable with starting conversations with strangers and to “bloom” wherever you find yourself. But I assure you that it DOES get easier and more natural the more you do it.

Remember, you’re looking for people you can HELP. You just happen to call them clients and charge them for it!

Please share some of your own “out of the box” referral stories with me … I’m always on the lookout for new ideas!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: August 17, 2012

1 Response to “How to Bloom Wherever You're Planted”

  1. I got my first two paying clients while I was doing business with them-- an attorney and a financial planner. They asked want I did. I told them copywriting and got an interested, "hmmm." So I followed up. We discussed websites, and eventually I wrote a home page and several landing pages.

    It really is that easy!

    Guest (Sandy)August 17, 2012 at 7:43 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)