Is It Growing Season for Your Business?

Before we begin, I’d like to tell you why August is one of my favorite months.

Summer is winding down. We’re settling back in at home after summer trips and family vacations. Kids are getting ready to go back to school …

But one of the best things about August is that it’s still prime growing season.

Flowers are in full bloom … at least the heat-tolerant ones are! Fresh fruits and vegetables are being harvested and are still abundant at local farmers’ markets. Seeds planted in the spring have grown into mature plants, and we’re now planting new things for the fall growing season.

Seeing all this growth in nature inspires me to renew my efforts to grow my business. I hope it does for you, too.

That’s why this week we’ll be going over how to get new clients by using my two favorite techniques: word-of-mouth advertising and referrals. I grew my own business from 0 to 15 clients in just four months using the strategies I’m going to share with you.

And don’t worry, anybody can take the action steps that we’ll be talking about, whether you’re just starting out or have been at it a while.

So let’s get started …

The first step is simply to TELL the people you know about your freelance career.

So simple, but have YOU told everybody you know exactly what you do? People such as your:

  • Family – immediate and extended
  • Friends
  • Colleagues
  • Neighbors
  • Co-workers – past and present
  • Hairdresser
  • Dentist
  • Child’s teacher
  • Gym buddy

I’m just guessing, but I bet there’s somebody in your circle who doesn’t yet know that you’re a freelance copywriter specializing in _______. Or maybe you told them, but like many people, they didn’t really understand what a copywriter does.

You need to TELL THEM!

How?

You can:

  • Send a letter or note card
  • Send an email
  • Post to your social media channels
  • Get together for coffee, lunch, or a glass of wine
  • Throw a ribbon-cutting party

The method you choose is up to you and should be whatever you’re most comfortable with. The important thing is to get the word out about your writer’s life.

This should be an exciting and fun step — like announcing the birth of a new baby!

For some ideas about how to tell people what you do, read my article “Be Specific — You Just Might Get What You Ask For.”

Then check back in tomorrow when we’ll take a closer look at just what seeds to plant when talking about yourself with someone new. Later in the week, we’ll talk about ways to automatically ask for referrals and where to find people who will spread the word about your business.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: August 13, 2012

3 Responses to “Is It Growing Season for Your Business?”

  1. I want to let you know that I have my first two clients and I got them from talking about how I can help friends businesses. I have convinced my first two clients, in he past couple of weeks. Hope this will be successful, for them and me. I hope to soon be able to get in on your B2B writing program.

    Sterling SilverAugust 13, 2012 at 8:43 pm

  2. I have a meeting Monday (8/20/12) with a client I hope will be HUGE for me. I got it by telling one of my dearest friends about what I do. He just happens to be really well connected and willingly used his connections to help me out.

    Imagine potentially getting to write copy for an entire country! (The potential client I'm meeting is a high ranking official with a national government who is interested in having me help promote tourism to his country.)

    Jeff KonturAugust 14, 2012 at 4:06 pm


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