How Will You Get From Here to There?

Part of the process of refocusing on my business and getting on the path to true success was setting – and writing – crystal-clear goals … and then coming up with a plan to achieve them.

I discovered Nick Usborne’s system of using tactics and strategies to meet your goals in his program Profitable Freelancing, and I’m making real progress now that I’ve started implementing it.

Here’s how it works:

If my goal is to visit Washington D.C., for example, my strategy could be to get my family to agree to go there on our next vacation. My tactics could be to show them pictures and websites of the places we could visit and talk about the things we could do in the nation’s capital.

My goal is the end result, my strategy is how I will accomplish it, and my tactics are what I need to do to get there.

We do this all the time without even thinking about it. But when we do it with intention … when we think it through and write it down … it’s very powerful!

So first, I had to define where I want to go with my business. I had to ask myself:

  • What exactly do I want my business to look like?
  • What clients do I want to work for?
  • What projects do I want to work on?
  • What kind of income do I want to make?

An even bigger part of my process was answering the question:

  • How will I get there?

While it’s important to have goals, they won’t mean much if you don’t have a plan to achieve them.

After all, a goal without a plan really is just a wish.

Using Nick’s system, my plan looks like this:

GOAL:

I will be a recognized expert in helping wineries add value to and retain club memberships, engage with their customers, build brand loyalty, and attract new buyers. My clients will be wineries that retain me monthly for various ongoing web content and social media projects.

STRATEGY:

I will claim the title of “winery engagement marketing expert” and build my reputation so that wineries seek me out because working with me is so profitable.

TACTICS:

I will speak at industry events on the topic of winery engagement marketing with web content and social media. I will publish books and my own web content on the topic (website, blog, and social media).

Do you see how that works? My goal is to be recognized as an expert in my niche (with a clientele worthy of a guru), so I have a strategy and action-specific tactics that will build my credibility as an expert and earn me that recognition.

Putting my own Goal-Strategy-Tactics plan in writing helped me to become laser-focused on achieving true success in my business. And it can help you do the same thing!

Have you already tried this? Leave a comment and let me know how it went.

Ready to try it for the first time? I’d love to hear from you, too.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: September 4, 2012

1 Response to “How Will You Get From Here to There?”

  1. Thank you.

    I enjoyed reading your article.

    Establishing credibility is important if you want to be a guru.

    Equally important is the perception that you are indeed a guru.

    As you have mentioned, that can be achieved in several different ways.

    Having a blog or website can prove both useful and helpful in promoting what you stand for.

    Blogs help to showcase your skills and competencies and get people curious about what you have to offer.

    The age of sending out resumes and cover letters is all but over, after all.

    Archan Mehta


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)