Quadruple Your Writing Benefits
I’ll confess — money is absolutely what first attracted me to the writer’s life. I mean, the chance to work from home doing something I love and triple my income? Nothing could top that.
But as your writing business grows and the money flows in, you’ll crave self-fulfillment.
For me, it was the need to be part of something bigger. Something beyond just padding my bank account.
I’m not alone in this. Our entire world is entering an age where cause marketing — partnerships between companies and nonprofits who market a good cause for mutual gain — is here to stay. (Read this article for proof.)
Earlier in the week, I told you how consumers experience greater satisfaction when they use their money to buy products or services tied to cause campaigns. It makes them feel like their money is buying them not just what they want or need but also going toward a good cause.
As writers on cause campaigns, we get that same double-benefit. Although it’s more like a quadruple benefit. After all, you get to work from home, writing about things you’re passionate about, plus you get paid …
But on top of that, your copy fuels the efforts of companies working to feed the starving, clothe the homeless, cure disease, create new energy sources, save endangered species, bring fresh water to near-poisoned communities …
… you see what I mean?
But I want to be straight with you and give you an honest assessment. So, here’s why you might want to be a Cause Marketing Specialist:
1) There’s a lot of work available.
Like I said before, cause marketing is changing the face of business and advertising, and it’s here to stay.
A while back, Advertising Age ran an article on how cause marketing sailed past the hurdles of the recession. It was the one category of marketing spending that continued to grow. All other areas dropped.
2) There are very few qualified writers for the cause marketing industry.
I only know a handful, and that includes myself.
Megan Tyson, my partner in all cause marketing projects, echoes me here when I say we constantly turn away work. There’s just too much demand for this specialized service.
3) It lets you marry your passion to write with any other passion you have.
If you’re a strong advocate of animal rights, or if you champion the need for education, or if there’s someone in your family suffering from a disease whose cure is waiting on funding … well, there’s a way to be involved in those causes as a writer.
Sure, you could always write for the nonprofits that champion those issues. And please know that nonprofits still need good copy above and beyond any cause campaigns they’re part of.
But cause writing lets you champion those issues on a broader scale, in a new way. And depending on the for-profit partner, there’s often a higher fee involved.
4) There’s a wide variety of topics and types of copy.
Because every kind of for-profit company and nonprofit organization benefits from cause marketing, it’s not hard to find a good fit for your interests.
And keep in mind, there’s a lot of different types of copy involved — from social media campaigns to email alerts to web content and industry reports … and that just skims the surface.
5) You’ll never write hyped-up sales copy.
If super-salesy, “Ginsu” brand copy is not your cup of tea, you’re in luck. Cause marketing campaigns must be clear and genuine. Nobody wants to be “sold” on a cause. They want to understand how they can make a difference through an educated purchase.
As for reasons you might not want to write for the cause marketing industry … the best one I can think of is that there are still a lot of unknowns. I learn something new with each campaign I write. The industry itself is growing and changing, about as fast as the way we communicate.
But for me, that’s where the fun comes in. And it gives us pioneers a real chance to stand up as writers and make a difference.
Click here to become a writer for this exciting, in-demand, money-making industry.
Any other thoughts or questions on cause marketing? Please share here.
Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World
In today’s market, consumers expect businesses to do well while doing good. They want companies to be good citizens. That means businesses need copywriters who understand how to write for a cause. Learn More »