What's On Your To-Do List Today?
Michele Peterson with the final day of my week at The Writer’s Life.
If you’ve been with me since Monday, you’ll know that I recently was able to make massive forward progress toward real success in my copywriting business.
I’ve talked this week about the steps I took to refocus my business and to work more strategically, but I’ve saved the best (and maybe the easiest) for today!
The final tactic in my strategic plan is simply this: to do at least one thing EVERY DAY to market myself in my niche, thereby moving me closer to my goal.
Here’s a sampling of what I’m doing and what you can do, too:
- Post something to social media that my ideal clients will find valuable and relevant.
- Engage on social media with prospects who could become my ideal clients. (For example, share or comment on a Facebook post, retweet or reply to a Twitter tweet, or repin and comment on a Pinterest pin.)
- Publish a blog post providing a solution to a challenge that my ideal clients face.
- Record an online video with a message geared to my ideal clients.
- Send a letter or email to a company I’d like to add as a client.
- Touch base with a client who hasn’t had a new project lately.
- Attend a networking event.
- Have a one-to-one coffee meeting with a strategic referral partner or prospective client.
- Update my website.
- Ask a happy client for a testimonial.
Don’t worry … you don’t have to do everything in one day! And you don’t have to devote massive amounts of time to these tasks, either.
Just doing SOMETHING every day keeps me focused on my goals. It keeps me moving forward and helps me maintain the momentum I’ve gained. It enhances my visibility and credibility in the eyes of my ideal clients …
And it keeps me off Nick Usborne’s hamster wheel of busy-ness!
If you missed it, be sure to check out my article on busy-ness from earlier in the week. And you can read more about Nick’s hamster in Profitable Freelancing.
The activity doesn’t have to be big or complicated. The benefit comes as much from the commitment to doing something as from whatever that task happens to be.
Some people say it takes 21 days to form a new habit. It may take more for some and less for others. But regardless of the amount of time it takes, if you do something consistently and with intention, it WILL become easier …
It will become a habit. You will achieve success.
So will you join me and commit to doing something each day to market your business? Will you develop the habit of consistent marketing that will fuel your copywriting success?
State your intention and make yourself accountable right now by leaving me a comment.
And if you have something to add to my list of potential daily activities, please share that, too!
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