What's On Your To-Do List Today?

Michele Peterson with the final day of my week at The Writer’s Life.

If you’ve been with me since Monday, you’ll know that I recently was able to make massive forward progress toward real success in my copywriting business.

I’ve talked this week about the steps I took to refocus my business and to work more strategically, but I’ve saved the best (and maybe the easiest) for today!

The final tactic in my strategic plan is simply this: to do at least one thing EVERY DAY to market myself in my niche, thereby moving me closer to my goal.

Here’s a sampling of what I’m doing and what you can do, too:

  1. Post something to social media that my ideal clients will find valuable and relevant.
  2. Engage on social media with prospects who could become my ideal clients. (For example, share or comment on a Facebook post, retweet or reply to a Twitter tweet, or repin and comment on a Pinterest pin.)
  3. Publish a blog post providing a solution to a challenge that my ideal clients face.
  4. Record an online video with a message geared to my ideal clients.
  5. Send a letter or email to a company I’d like to add as a client.
  6. Touch base with a client who hasn’t had a new project lately.
  7. Attend a networking event.
  8. Have a one-to-one coffee meeting with a strategic referral partner or prospective client.
  9. Update my website.
  10. Ask a happy client for a testimonial.

Don’t worry … you don’t have to do everything in one day! And you don’t have to devote massive amounts of time to these tasks, either.

Just doing SOMETHING every day keeps me focused on my goals. It keeps me moving forward and helps me maintain the momentum I’ve gained. It enhances my visibility and credibility in the eyes of my ideal clients …

And it keeps me off Nick Usborne’s hamster wheel of busy-ness!

If you missed it, be sure to check out my article on busy-ness from earlier in the week. And you can read more about Nick’s hamster in Profitable Freelancing.

The activity doesn’t have to be big or complicated. The benefit comes as much from the commitment to doing something as from whatever that task happens to be.

Some people say it takes 21 days to form a new habit. It may take more for some and less for others. But regardless of the amount of time it takes, if you do something consistently and with intention, it WILL become easier …

It will become a habit. You will achieve success.

So will you join me and commit to doing something each day to market your business? Will you develop the habit of consistent marketing that will fuel your copywriting success?

State your intention and make yourself accountable right now by leaving me a comment.

And if you have something to add to my list of potential daily activities, please share that, too!

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Published: September 7, 2012

5 Responses to “What's On Your To-Do List Today?”

  1. Hi Michele Peterson:
    In gardening for new venues, one should not neglect the tried and true clients that you have worked for and also send an email or include them, water and feed them to keep them, and maybe one of their coworkers, as a client.

    Guest (Esther)

  2. Michele, Thank you for your writing tips and your contribution to AWAI. Your articles have been encouraging, inspiring and informative. I will take this all in and apply what you've shared in my own writing business.

    Vicky Valdes

  3. Hi Michele,

    Great tips. You saved me a lot of time here. I'm swiping your plan and pinning it to the wall next to my computer, right alongside my AWAI Copywriter's "Cheat Sheet".

    I'd like to add a suggestion. Even though it doesn't directly bring in new clients, it does help me stay motivated, and motivation is a key part of the success of any plan. After all, if you don't stay motivated to take action consistently, even the best laid plans fail to produce results in the long run.

    So here's my suggestion:

    I absolutely love "the barefoot writer" newsletter. It's such a great resource. It perfectly complements the accelerated program for six figure copywriting. With so many useful tips on every page to improve your writing, increase your productivity, find and service new clients ... I can't think of a resource more valuable. And for such a tiny subscription fee. I read at least one Barefoot Writer article everyday. It's like vitamins for my writing career


  4. My intention is to DO one thing EVERY day to move me forward in my copywriting business. As you say, it doesn't have to be BIG or LONG, but just to do it. I may do more, but my intention is to DO ONE THING EVERY DAY for my business. Thank you.


  5. Thank you for contributing this article.

    I really enjoyed reading your article.

    Contributing "letters to the editor" and articles with by-lines in the op/ed section of newspapers and magazines is also a step in the right direction.

    Usually, they have an "about the author" or "about the writer" section.

    In that section, you can include a brief bio about your background and what you can actually do for your prospective clients.

    If there is one thing that beats advertising, after all, it is pr.

    This is a great way to get your name out there in front of prospective customers and the fish just might take a bite.

    Archan Mehta

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