Your Copywriting Village

I’m sure you’ve heard the saying “It takes a village to raise a child.” What happens when you apply this to your freelance copywriting career?

I know what happens to me …

Success!

Let me explain …

I’m Michele Peterson, and I attended the 2012 Web Copy Intensive just as I was getting serious about my freelance career. In addition to the great training and opportunity to meet pros like Rebecca Matter, Joshua Boswell, Nick Usborne, Heather Robson, Mindy McHorse, Jay White, and more – which I expected from the event – I also developed deeply powerful relationships with other attendees … an unexpected perk!

Finding My Village

Of the 50 or so copywriters at the event, I developed a special bond with four. We all saw the value in remaining connected, and we decided to keep in touch.

Actually, we decided to do more than that … we formed a mastermind group.

We’ve found we’re so much more powerful together than we are individually!

The Benefits of Village Life

People form villages for sociability and defense, and our mastermind group fulfills these same functions.

We encourage and support each other. We bounce ideas off each other. We critique and edit copy, audit each other’s websites, offer suggestions on pricing, hold each other accountable for moving forward toward our goals …

We are each other’s Positive Committee, the ones who are guaranteed to “get it” when somebody has a victory to celebrate or a challenge to overcome.

We also serve as our very own Justice League in defense against the dark foes – doubt, discouragement, procrastination, and fear – that we all face at times.

For example, I had a tough experience recently with a local business. I had rewritten a few web pages for them and then hadn’t heard anything … I actually wondered if they had gone out of business!

I finally got through to the owner’s wife, who informed me that they couldn’t use ANYTHING that I had written. They had already hired someone else to take over.

You can imagine the self-doubt and discouragement I was feeling! Thankfully, I had my village to turn to.

They helped me put it in perspective … learn from the experience … come out stronger for it.

And that’s just one small example of the powerful benefits I’ve received from these fabulous freelancers that I’ve aligned myself with.

Meet My Writing Village

This week, our Copy Stars Mastermind group is sharing strategies for meeting and connecting with other freelance copywriters to form your own mastermind. We’re also going to give you some guidance on how to get your group going and keep things running smoothly.

Get started by checking out Rae Robinson’s article “Four Reasons Why You NEED a Mastermind Group.” It has plenty of helpful insights.

Later this week, you’ll hear from Copy Stars Linda Wilkinson, Leanne Rumsey, and Tanya MarCia. I’ll be back again on Friday to wrap things up and show you how to sustain your group into the future.

Have you already connected with other like-minded freelancers? Have you started, or do you want to start, your own mastermind group?

Please share your story in the comments. Then come back and visit our village during this week. We hope you enjoy your stay!

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Published: September 24, 2012

9 Responses to “Your Copywriting Village”

  1. Great article, Michele. Really enjoyed it! The reason I'm going to Bootcamp 2012 (my FIRST!!!)is twofold: 1) to make the copywriting opportunity real for ME, and 2) to meet and surround myself with people who know more about this business than I do. So I'm hoping that some sort of support or Mastermind group will manifest itself. Would love to meet you and Mindy McHorse. I'm big fans of your writing styles, and I look forward to picking your brains. See you next month!

    RNin2013September 24, 2012 at 1:18 pm

  2. Thank you for sharing this article: I really enjoyed reading it and appreciate your ideas.

    It is great that you have found your village and have formed a mastermind group.

    It is important to connect with like-minded people with whom you can share your concerns on a regular basis.

    Your mastermind group works as a support group, the sort that you find at Alcoholics Anonymous, but mercifully the similarity ends there!

    A writer's life can get lonely and you also need the feedback to make sure you are on the right track and moving forward to reach your goals or objectives.

    Wish you success, joy and happiness.

    Archan MehtaSeptember 24, 2012 at 1:35 pm

  3. Thank you for sharing this article: I really enjoyed reading it and appreciate your ideas.

    It is great that you have found your village and have formed a mastermind group.

    It is important to connect with like-minded people with whom you can share your concerns on a regular basis.

    Your mastermind group works as a support group, the sort that you find at Alcoholics Anonymous, but mercifully the similarity ends there!

    A writer's life can get lonely and you also need the feedback to make sure you are on the right track and moving forward to reach your goals or objectives.

    Wish you success, joy and happiness.

    Archan MehtaSeptember 24, 2012 at 1:35 pm

  4. Hi Michele,

    Thanks for the inspirational note. In fact, building a network of copywriters is one of my primary reasons for going to Bootcamp this year.

    Looking forward to the rest of the series,

    Beth Carson

    Beth CarsonSeptember 24, 2012 at 4:40 pm

  5. I think having a group to support you is great. Would be like belonging to a writer's group. I would love to be in a freelance group.

    Guest (JoAnne)September 24, 2012 at 8:37 pm

  6. Thanks for this, Michele.
    I've experienced two Mastermind groups & one Peer Review group. First grp not based on copywriting & after awhile the members dropped away.
    Our Peer Reviewers have been mtg weekly for 2+ years. Great group, not Mastermind.
    My current 'Mastermind' is diverse, 'free-flowing' & good, but not true Mastermind.

    If you get any requests - I would love to join a true and related MM group ... looking for social media and tourism, if that is not too specific a combination.
    Thanks!

    Ann Jordan-MillsSeptember 24, 2012 at 9:29 pm

  7. Once upon a time I was on the internet and suddenly found myself on the AW&AI home page and I have been floundering ever since. I think we should talk about which way I AM GOING TO GO. The door is wide open. say what you will.
    -Robert Cross

    Guest (Robert Cross)September 24, 2012 at 10:38 pm

  8. Thanks for your wonderful story, Michele. And your honesty! We've all run into situations that make us identify with yours. The book, The Power of Focus, says, "Step into your fear" to overcome stumbling blocks, etc. And you've shown us that it works. I'm also impressed with your follow up. You know what's happened and are moving on. Very inspiring! Looking forward to meeting you and the gang at Bootcamp!

    Marianne FoscariniSeptember 25, 2012 at 8:00 am

  9. Thanks for the great article. I'm open to a mastermind group also. I was part of one group but we sort of fell apart a month or so ago.

    Edna

    Guest (edna)September 26, 2012 at 1:50 pm


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